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The world of apps is full of failed projects and strategies: even internet giants like Facebook do not get rid of unexpected failures.
And those who are responsible for the most used social network in the world are also mistaken.
This was confirmed Monday by the company through its blog, when it announced that it would close three of its applications because of its "low use" .
In the next 90 days, the social network will erase data from all users of these platforms, he said.
"We regularly review our apps to evaluate which ones are most appreciated.Sometimes that means the closing of an application ," the organization said.
"We know that some people are using them and will be disappointed, and we want to take this opportunity to thank them for their support, but we must prioritize our work so as not to overdo it."
This n & # This is not the first time this has happened .
In August of last year, the company eliminated several applications Facebook has a long experience in acquiring nominations and closing them, told the BBC Jack Kent, an analyst at IHS Markit, a London-based consulting firm in the United Kingdom.
What are the applications that Facebook rejected this time and why?
TBH
When Facebook bought TBH -siglas in English from T or ] B e H onest (To be honest) – in 2017, I was just nine weeks of life .
The anonymous application was concentrated among teens and high school students in the United States and allowed the sending of positive messages to avoid the coso juvenile.
TBH is a teen-centered application. BBC
Shortly before the technology giant had it, he had harvested more than five million downloads during his first nine weeks on the market and had more than 2.5 million active users a day.
Facebook did not disclose how much the deal went up, but according to a report published on the Tech site TechCrunch it did not reach 100 million US dollars.
"The acquisition of TBH by Facebook could see it as an attempt to address the challenges it faces, such as trying to attract a younger audience and also negative behaviors on social networks," explains Kent.
"The weak use statistics cited by Facebook as a reason for the closure shows the challenge of running a long-term service based on anonymous interactions, which can generate difficulties in generating enough interest for a specific audience. "
Hello
]" We launched Hello in 2015 for those who use Android devices in Brazil, the US and Nigeria ", reads -on the Facebook blog
The application "allows people to combine Facebook information his phone ".
But the platform will no longer be active in a few weeks.
The system functioned as a telephone directory. He also offered a system to easily manage the restriction of certain calls and contacts.
Hello allowed to connect directory numbers with Facebook. Getty Images
It's possible that growing privacy concerns have not favored the popularity of this free app, which has allowed to see the Facebook profile of the caller's emitter automatically and other information, like your profile picture, name
On Google Play, Hello had reached only half a million downloads in two years, a very small number for Facebook's ambitions.
Moves
"In 2014, we purchased the application of fitness Moves," notes Facebook.
This system records the daily activity of its users, including walking and cycling and hiking. But Facebook said that the application will be disabled on July 31 next.
In this case, it is likely that his failure was due to the strong competition : from the bracelet he measures the number of calories burned by the advanced measuring systems to calculate the distance, speed and heart rate, there are more than 325,000 applications on the market to be in shape, according to the German consulting firm Research 2 Guidance (R2G). estimated that in 2017 there were 370 million downloads of this type of applications, but Moves was not among the most popular.
These applications generally record user data. On the Moves website, they explain how to save your activity journal if you were one of its users.
The world of fitness apps is very competitive. Getty Images
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