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He recently realized that no other Colombian had accomplished and which only reached a very limited number of musicians: being the most listened to in the world on the Spotify platform , with over 48 million listeners a month. A milestone with which he has ousted artists like rapper Drake – who held this privileged place until this week – the pop diva Dua Lipa and the controversial Kanye West.
The New York Times said of him that "he is rewriting the rules of what it means to be a Latino superstar at the moment of smartphones and social networks." No wonder: he's counting 22.8 million followers on Instagram and adds more than 3,000 million views to YouTube.
The man behind these colossal figures is José Álvaro Osorio Balvin, but there are few who know him by the name that appears on his citizenship card. It is J Balvin to dry, a 33 year old paisa who has captivated the world with his catchy reggaeton, renewed and rather far from the machismo that characterizes the genre and other reggaeton.
Her bet is not for sexist lyrics and stories that explicitly denigrate women, although it is not deprived of the aesthetics that identifies reggaeton: luxury cars, jewelry ostentatious and beautiful female escorts.
And showed that the formula works: his song "X", which he sings hand in hand with Nicky Jam, adds 337 million listeners on Spotify. On YouTube, the video collects 979 million copies.
But not only does the public approve it; his colleagues are looking for him too. He has collaborated with the most important musical world: Beyoncé, Pharrell Williams, Justin Bieber, Sean Paul, Major Lazer, Daddy Yankee, Don Omar, French Montana, Camila Cabello and many others.
Nobody wants to lose the opportunity to rub himself with the chicken of the golden eggs, the most important Colombian artist of the moment, even over his countrymen Shakira, Maluma and Juanes .
The success that Reguetonero, born in Medellín, accumulates is not fortuitous. He is supported by more than 10 years of career and a disciplined, methodical, patient and ambitious personality, as he has repeated in several interviews. "I think a lot and I believe a lot, I think about the future all the time.I have always said that my music is street, but elegant.You can keep your essence and know how to count," he told Carousel Magazine
Meteorological Career
At the age of 17, he traveled to New York to try his luck as a # At this point, he has consolidated his taste for urban music, which has replaced his predilection for rock bands such as Nirvana or Metallica.
The young man has never achieved his goal of to become a big star of the Big Apple.In fact, during his stay in the United States (he also lived in Miami), he had to work as a laborer and paint houses;
Balvin officially landed on the fine music scene 2009, when Don Omar, Wisin y Yandel and Daddy Yankee, whom he regards as the Jay Z of the genre, were the kings of reggae From the latter, he said: "Before I imitated him. But when I realized that there was no bed so far, I discovered my identity. "
" She "captivated me", her first serious single, earned her the recognition of Latin American stations and managed to sneak in at No. 35 on the Tropical Songs list of Billboard magazine. was just the beginning.
His catapult was the album "La familia", of 2013, with which he reformulated the essence of reggaeton.He got his first nomination in Latin Grammy Award in 2014 That same year, he will achieve international success with "Ay vamos", with which he won his first Latin Grammy in 2015. This was followed by "Ginza" (2015) and "My people" (2016), and his irresistible rise as a reference for reggaeton in its less aggressive and more electronic version
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