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Cristiano Ronaldo, a new Juventus player, is also a champion when it comes to making money despite his tax problems: he is one of the three athletes in the world. better paid in the world, thanks to his salary XXL, but especially his ability to monetize his great reputation.
Despite obtaining a fifth title in the Champions League in May, the third with Real Madrid consecutively, the Portuguese star does not appear as the number 1 in the ranking of athletes. paid, according to Forbes. He finished this year in third place, behind his great rival Lionel Messi (FC Barcelona) and boxer Floyd Mayweather.
The Portuguese star, winner of the 2016 European Championship but eliminated in the round of 16 of the World Cup in Russia, he pocketed 108 million dollars (about 92 million euros) in 2018, including $ 61 million in salaries (about 52 million euros).
Accused of having camouflaged part of his fortune to the Spanish Treasury, agreed last June to pay 18.8 million euros in a pre-agreement to stop his trial for tax evasion .
Beyond the eight-figure annual salary that awaits at Juventus, rewarding dazzling trajectory with five Gold Balls and the honor of being the top scorer in the history of the Champions League (120), CR7 is an attractive brand.
It's an icon all over the world and in social networks it has 330 million followers (subscribers), more than any other athlete. Such a public allows him to rely on more than a dozen front line sponsors
The Great Contract with Nike
From the Swiss Tag Heuer Watch Brand to the Editor Japanese video game Konami "It is very well balanced with a dozen very different and complementary business sectors," he said last year at AFP Jean-Philippe Danglade, author of the book. "Marketing and celebrities."
With Nike sports brand, Cristiano Ronaldo has signed a renewal of its "long-term" agreement, strengthening ties.
He has been with Nike since 2003 and at age 33 he would receive a minimum income of at least twenty million euros a year, according to the press. The Spanish sports newspaper Marca even argued that compensation could reach 40 million euros if certain conditions were met, which were not specified.
CR7 considers that the agreement with Nike "as for the life" and feels "a member of the family," he said in a video published by the American brand.
"It's the best contract I've had in my life," admits the Portuguese
. His rival Messi, usually more timid, there is no color in what relates to what they generate for Nike and Adidas, the Argentine sponsor. In 2016, Cristiano would have generated $ 500 million for Nike via social networks, for 53.3 million in the case of Messi with Adidas.
Variations of the CR7 Brand
"Only one posting on Instagram during Portugal's victory in the Eurocopa-2016 final was worth $ 5.8 million for Nike ", estimates the economic magazine in March 2017, based on data from Hookit, a site specializing in the valuation of content on social networks
The businessman Cristiano Ronaldo made his name a brand, which evolves in different areas, following the pattern that once benefited David Beckham or even the basketball star Michael Jordan with his logo "Jumpman" in the 1990s.
"It's really a product, service, digital company, also a museum with its image.This is an extremely rare case.The Madeira airport bears his name, in terms of the collective imagination, it is really impressive . "
Since the opening of its first underwear store" CR7 "in 2006 in Funchal, the perfect man has expanded the range with jeans, shoes or accessories. At the end of 2015, he joined forces with the Pestana hotel group to build five hotels under the brand name "CR7".
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