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This year, Jeff Bezos became the richest man in the world. This month's millionaire index Bloomberg took Bezos to the top, replacing Bill Gates. Its assets of US $ 150,000 million is the highest achieved by a person in the four decades of ranking existence. Amazon, the e-commerce site that it created 23 years ago, remains the cornerstone of its empire but Bezos extends to other areas: storage of data, health coverage, streaming platforms,
So far this year, the stock of Amazon has increased by 58% and reported to Bezos -Director 17% of the package – 50,000 million additional dollars. 19659002] Meanwhile, Amazon is preparing to take the hit and dethrone Apple, until now the most valuable company in the world. Last week, the valuation of the company on the stock market exceeded for the first time the 900,000 million US dollars a brand that until now had reached only the signature of the manzanita .
Bezos' personal fortune remains far, in historical terms, from the record of other entrepreneurs, such as oil tycoon John D. Rockefeller (who died in 1937) and the baron of 39 Andrew Carnegie (died in 1919), whose wealth today would reach $ 300,000 million taking into account inflation.
The first step to be millionaire Bezos was in 1994, when with $ 300,000 that his parents gave him he founded an online bookstore called Cadabra- which ran with three waiters from a garage in Seattle. The exponential growth that the internet had already made him one of the first to discover the potential of online commerce . Amazon's hand over the past 5 years has increased its wealth by 319%.
But not all are roses. Many of the company's 560,000 employees report that they work hard and make little expense . Last week, workers at logistics centers in Spain and Germany went on strike. And since Bezos bought the prestigious Washington Post in 2013, the newspaper's journalists demand that the mogul invest more in the business, hit by layoffs, wage cuts and low wages
"The message is Clear: when Amazon is enriched, it does so at the expense of the health of its employees, "said Stefanie Nutzberge, representative of the trade section in Germany. So, while in 2012 Fortune magazine chose Bezos as the entrepreneur of the year, in 2014 it was named in Berlin "the worst boss in the world" .
With Blue Origin, Bezos aims to master the race for space tourism. Last Wednesday, the New Shepard rocket passed its test in Texas: it flew 11 minutes and reached an altitude of 119 kilometers. Bezos' goal is to beat Richard Branson, owner of Virgin Galactic. Both companies claim that are a few months away from launching space travel for tourists although no one has given a specific date. Passengers may experience weightlessness even though they are in orbit for only a few minutes. Although it is estimated that the cost of the ticket will be very high – it would cost $ 250,000 US – the price will be much lower than the tens of millions of dollars that some tourists paid in the 2000s to surrender at the International Space Station. 19659002] Part of Bezos' success is diversification. At the same time that Amazon was taking its first steps, was buying shares of other promising companies, such as Google, Uber or Twitter.
also bet on the cloud with Amazon Web Services, a hosting solution for businesses, that even ] has already made its first steps in Argentina . And he has developed a streaming platform with which he produces his own series and is in direct competition with Netflix. His latest innovations have been to the physical world: he bought the Whole Foods chain of stores, for an investment of 13,700 million US dollars, and with Amazon Go, he inaugurated the first store where consumers enter and take the products. without cash, the payment is deducted directly from their digital portfolios.
In addition to having a good eye for investments, Bezos is characterized by lower costs in critical areas. So, with billionaire Warren Buffett, owner of Berkshire Hathaway, one of the biggest financiers on the planet, and with Jamie Dimon, director of JP Morgan Chase, health insurance to cover the $ 1.1 million Americans work for them The growth strategy will be the same as that imposed on Amazon: low profit margin and good prices to overthrow competitors .
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