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The drop in iPhone sales in China has led the US Apple to consider designing an exclusive phone for this market, according to analysts and leaders of the tech giant, in dialogue with the Wall Street Journal.
Apple has already taken a small step in this direction by offering an iPhone XS Max with two SIM card slots only in China. In addition, it is thought that their decision to take the market golden colored devices He was driven by this country and the Middle East. However, the figures suggest that the United States must do more than that in one of the most important markets because of their large number of users.
In the last quarter, Apple sales in the Asian country they went down 27%, Which resulted in a 9.4% decline in the price of its shares in early January. This phenomenon suggests a more radical change in society: "Press aggressively for differentiate your devices and "software" in China of its offers elsewhere, "the article said.
"Chinese manufacturers have an advantage"
Carl Smit, former executive of Apple's retail business in Asia, says the company "It does not adapt fast enough" to the needs of the Chinese market. And if the proposed systems and applications do not present a "perfect integration" with the needs of these users, "Chinese manufacturers have an advantage".
The time taken by Apple to introduce its dual SIM card model illustrates the slowness of the company's response to local brands such as Xiaomi and Huawei. More than 90% of Chinese mobiles have this feature, which Apple executives have been asking for for a long time; however, American society ignored them just a few months ago. Something similar happened with the QR code support, very popular for mobile payments in China, and only appeared last year on the iPhone.
In addition to the idea of creating an iPhone only for China, Apple is taking other measures. For example, its presence in business and development in this country is improving. However, do not underestimate the fact that giants like Xiaomi and Huawei are selling competitive phones. hundreds of dollars cheaper, at a time when the US dollar is strong and under the effects of trade disputes between Washington and Beijing.
In this regard, Apple CEO Tim Cook said this week that the company plans to reduce the prices of some models of the iPhone out of the US to tie his selling price to the one he had in different national currencies before the current dollar rose.
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