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According to the report "Bank, New Forms of Intelligent Life", Argentine financial institutions have consolidated their "steady growth" in the field of mobile financial services, accumulating a growth of 64% since 2016, followed by Colombia (56 %) and Mexico (42%).
Chile (32%), Brazil (25%) and Venezuela (14%) are further in the category of "higher" economies of study; while the countries of Central America and the Andean countries like Ecuador, Bolivia and Peru report an average annual increase of 9.5%.
According to the report, which evaluates the job use of "chatbots", "push" notifications (messages that are sent directly to mobile devices), web pages adapted to mobile phones, tablet apps and smartphones and SMS banking, Mexico and Brazil show an average usage of 4.7 of these 6 services, followed by Argentina with 4.3
In the rest of the region, Ecuador stands out, where the entities use on average 5 of these channels, with a special boom of "chatbots", and Costa Rica and Honduras (4, 3), which "keep the pulse of the main economies".
The report, which analyzes the use of these channels and social networks by the top 100 financial institutions in the region, highlights the "arrival of artificial intelligence, in the form of "chatbots", co "Innovation in the Latin American banking sector is booming and we can see that banks have been successful in implementing disruptive technologies such as artificial intelligence," he said. He said today Efe Oriol Ros, marketing manager of Latinia, a company of Spanish descent with regional headquarters in Bogota, commenting on the study.
L & # 39; Executive explained that Mexico, Ecuador and Argentina are the countries that have shown the greatest interest "chatbots", artificial intelligence conversational programs that are used as a communication channel via Facebook, web pages or messaging applications or other network
Concretely, chatbots offer customers a channel for procedures such as locating offices or ATMs or checking the balance or the latest movements.
Because of these possibilities, Ros expects a rebound from the Latin bank mericana conversational robots, "which now concentrate the largest number of initiatives" in a traditionally "conservative" sector and to which the financial entities have bet to make them more agile and better connect with their customers.
it is one of the main objectives expressed by organizations such as the Latin American Federation of Banks (Felaban), which believes that in addition to increasing the transparency of operations financial resources, it will reduce costs and improve the access of disadvantaged populations.
For Felaban, an organization that brings together some 600 banks through their respective associations in 19 countries, the banking sector in the region has already put a lot of resources into turning to new payment methods, migrating their services to the banks. 39 environment online and optimize its "big data" (data analysis to make business decisions). EFE
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