BBVA deploys its new brand identity worldwide

In the process of changing the brand and logo, which will extend over six to twelve months, BBVA has involved its employees and customers, through more than 4,800 interviews during the development phase.

In the case of offices, BBVA has more than 8,000 in the worldfrom branches to corporate buildings, each with innumerable logos in its facilities that will be modified. And in some buildings of mexico o Buenos Aires, the logos are located hundreds of meters from the ground. The BBVA tower in Mexicofor example, has a height of 235 meters.

In the digital domain, the group has approximately 3,000 applications and platforms serving as points of contact between the bank and customers. All will also see the new brand identity gradually incorporated.

Rob BrownBBVA's Global Marketing Manager says, "Logistics is a huge task, but every minute spent on this task is worth it." For the executive, "the change we are announcing today is truly a mark of BBVA's future direction, which is to unify the way our customers see us around the world. country, BBVA now looks the same, and it's very important because our commitment is to offer the same global products and services to all our customers, regardless of their origin. "