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Panama will hold the second edition of the event super-discount " Black Weekend Sale " from September 14 to 16, with the addition of a panel of d & # 39; Cultural display which includes a concert directed by the American singer Becky G. and the Colombian Reguetonero J. Balvin .
The director of the Tourism Authority of Panama (ATP) Gustavo Him explained today Acan-Efe that the day of the discounts, which includes 12 shopping centers, 10 located in the capital and the other two in the interior of the country, will include an entertainment section this year musical party shopping.
Tour operators can sell promotional packages with hotel, airfare and ticket to attend concerts, or sell each product individually.
"In 2017, the promotion of commercial activity After the concert of the American rock band Maroon 5 about 1,000 people came from other countries; This year we had to make a change for the most Latin type of market, because it is the closest countries that come to buy, "said the minister at a press conference
. which has appeared as an alternative to the traditional "Black Friday" of November, we are waiting for the arrival of some 22,000 visitors from Brazil, Colombia, Costa Rica, Ecuador, El Salvador, Honduras, Guatemala, Mexico, Nicaragua, Paraguay and Dominican Republic.
The musical invoice that accompanies the day of the super discounts is composed of the concert "Panamax", which will take place on September 15 at Centro de Convenciones de Amador on banks of the canal, with recitals by J Balvin, Becky G and the Colombian revelation Manuel Turizo .
The integral called " Zona Fest ", with Panamanian artists and singers that during the three days of the day Super Remises will be presented in the same convention center.
The President of the Panamanian Association of the Shopping Centers (Apacecom) Nadkyi Duque He pointed out that the 12 shopping centers will offer discounts of up to 70% on the products, brands and technologies.
"In the first version, the Black Weenkend has achieved transactions greater than $ 100 million" The visit of more than 29,000 tourists, this year, we expect this figure to increase, "said the sales representative
The Tourism Authority of Panama began on June 14 internationally the digital and television campaign in several destinations in the region.
The event is a trade promotion that has the support of airlines, tourist travel agencies, hotels, Panama Chamber of Tourism (Camtur) and the Association of Associated Restaurants of Panama (Arap) .
Tourism accounts for about 10% of gross domestic product (GDP) Panama, one of the most dynamic countries in the region, which experienced economic growth of 5.4% in 2017. [19659015] (function (d, s, id) {
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