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WASHINGTON – USA
Facebook cleared $ 120 billion of capitalization Thursday, the biggest loss of value in a single day on Wall Street in history. Friday, the crash has moved to Twitter, whose titles began the session with a decline of 15%. In both cases, the reason for the stock market crash was the same: the number of users reflected in the second quarter results. Analysts are starting to wonder if social networks have reached their peak.
2018 is not a good year for Mark Zuckerberg and Facebook, the company he co-founded and directed. After the scandal by filtering data from thousands of social network users to the Cambridge Analytica company and to critics by its inability to combat the spread of fake news, now the opposite comes to it from the stock market.
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Warning. "We are investing so much in safety that it will have a significant impact on our profits," Zuckerberg warned. "The General Data Protection Regulation (GDPR) was an important moment for our industry, we have seen a decrease of about one million people in the number of active users per month in Europe", he added.
The company said it expects to increase its spending by 50% or more in its attempt to improve content, explore advertisers and process user data, areas in which it was submitted to review of regulators.
However, some consider that spreading Facebook users is a reason that goes beyond Cambridge Analytica and the debate is open: have social networks already reached the ceiling? Does the love story of Internet users begin to decline with these platforms? Ross Gerber, an analyst with Gerber Kawasak, responded positively to this question: "Social networks have reached their peak," he said in a message, specifically, on the social network Twitter. It refers to both the growth of users and their evolution on the stock market, because the stagnation of the audience affects advertising revenues and will in turn have an impact on the floor.
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The possible top of social networks, one of the brightest areas of Silicon Valley, has intensified after the publication of the accounts of the Blue Bird platform. The tech company collapsed in the last session of the week after presenting results. The number of active monthly users of Twitter has been reduced to 335 million, below the 336 million reported in the previous quarter and more than 338 million expected by analysts.
Social network users demonstrate that its loyalty has limits and the markets are beginning to strongly penalize this weakness of Internet companies.
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