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The luxury clothing brand Burberrry destroyed more than 28 million pounds 36.4 million dollars ) in products this year to prevent them from falling into the " The newspapers reported that the clothing brand, known for its gabardines 1,450 pounds ($ 1,885) and its unique design, was attested by the "bad" people, according to reports from the Daily Mail
. how the value of their waste in the middle of a continuous decline in sales.
Over $ 117 million in Burberry products were destroyed in the last 5 years, according to the report. The mark admitted that they burn the inventory unsold, however, they said that they were working with specialized incinerators to take advantage of the energy produced according to another Times report.
Those involved explain that luxury brands destroy products that no one wants to protect their intellectual property in addition to the value of the brand, they may want to sell their products to a place where bad people will acquire them, thus devaluing the brand. 19659002] Burberry defended his actions by noting them as a common practice in the industry despite the claims of environmentalists, for example H & M, who also admitted burning the unsold inventory for provide energy to the small Swedish city of Vastera.
Other companies such as Richemont which owns brands such as Cartier and Montblanc, likewise destroyed the equivalent to 520 million dollars in two years
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