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2001.com.ve | EFE
About 500 exhibitors, 13,000 buyers and about 56,000 visitors are expected in a new edition of Colombiamoda, to be held from 24 to 26 July in Medellín with the participation of the Spanish Custo Barcelona and the Colombian singer J Balvin in his debut as a designer.
For this version of the fashion fair, considered one of the most important in Latin America, it is expected to achieve business for more than $ 180 million, as announced today by the company. 39; National Institute of Export and Fashion ( Inexmoda ), organizer of the event.
"For three days we will be the epicenter of fashion, knowledge and business in Latin America.We will have 500 national and international exhibitors and about 13,000 buyers, and we hope that this year we will be around $ 180 million in business expectations, "said Inexmoda President, Carlos Ed uardo Botero .
At the launch event, which sought to evoke the essence of the fair and highlighted the presence of 43 designers and nine brands, Botero pointed out the presence of 1500 international buyers and the gateway inaugural, Custo's Arkitect ", with creations by an iconic Spanish designer.
" This is a very interesting gateway. The Arkitect brand chose this year Custo Barcelona to continue to bring international fashion to Colombian consumers. "19659006" Among the "good times" that the fair will have with Colombian designers, the project "Soy" of Diego Guarnizo and Maria Luisa Ortiz with "Purificación", a collection with a "strong message" that aims to make respect for women fashionable
This year Colombiamoda will be on stage to launch the singer of urban music J Balvin as a designer after joining the company Crystal to build the collection "Vibras "with the brand Gef, which will bring to the podium an explosion of colors and an urban feast with the creations of the performer of" Gente "and" Ginza. "
"We are happy, it is a dream come true.We are building a joint proposal.It has been the designer of our entire collection that will show vibrant colors and a very sporty-urban trend with l & # 39; inspiration in the 80's and 90's, "Efe told Crystal Business Manager, Catalina Ochoa . He revealed that Balvin, nominated in 2017 fashion ambassador by the Council of Fashion Designers of the United States, "naturally flows" the design as he is very close to fashion, and noted that the clothing that's on the go he has created are perceived "his good vibrations."
The reggaeton singer will attend the parade to close his parade " #JBALVINXGEF ", but we do not expect that he presents a musical show.
The Inexmoda-UPB Knowledge Pavilion will take place again with an academic program of 20 lectures and eight workshops on themes such as circular economy and digital influence, with speakers from all over the world. companies such as Facebook Instagram and Pinterest .
As a novelty, in the green pavilion of the center of the Plaza Mayor will begin space "Origen Colombia" to promote 100% of national products, and will also house 25 graphic artists
For this edition, which will present also the collections of Colombian designers Andrés Pajón, Andrea Landa and Camilo Álvarez the Trends Forum will be divided into four "visionary" proposals for the Autumn-Winter 18/19 season and will create atmosphere for participants to stimulate the senses through colors, graphics and textures.
2018-07-17
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