Free Mercado launches the 2018 edition of EcoFriday

On Friday, July 20, Mercado Libre launched another edition of EcoFriday, the first e-commerce initiative to promote sustainable consumption in Latin America. The EcoFriday, which will be active until July 27, consists of a week of discounts and promotions on products characterized by their low or no impact on the environment.

"The initiative is carried out in partnership with Sistema B, an organization that brings together companies and entrepreneurs with an impact economic, social and environmental ", they say. the company and add that this alliance is of great help to improve the scope of the project. It is worth mentioning that for the second year in a row, the EcoFriday will be active in seven countries in the region simultaneously, namely Argentina, Brazil, Chile, Colombia, Mexico, the United States. Uruguay and Venezuela.

The product catalog includes clothing, accessories and accessories hand woven with natural fibers, recycled materials and personal care products and cosmetics based on natural ingredients.

Ecofriday was launched in Argentina in 2016 for sustainable development. Currently, the initiative has the institutional support of the Ministry of Environment and Sustainable Development of the nation.

Since its inception in 2016, a total of 18,000 products have been sold and more than 170 companies have participated, including 80 sustainable entrepreneurs from all over Argentina. According to the official report of Mercado Libre, in the latest edition of EcoFriday, more than 8,000 products have been sold in the region, representing an increase of more than 200% compared to the 2016 edition.