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This Monday, General Motors takes all the reflectors towards Detroit, because the firm has some advertisements that upset the automotive industry and international stock markets.
And, is that GM is a manufacturer of automobiles and trucks that has more traditions internationally; was founded at the beginning of the last century (in 1908) and now has a global presence brands such as Chevrolet, Cadillac, Buick and GMC, and revenues of more than 145 million 590 million.
Radical restructuring; the biggest in a decade
It turns out that the company led by Mary Barra announced that it would significantly reduce its production of vehicles in North America, starting with the stopping of low-end construction models.
This will have a direct impact on the amount of staff needed to keep working, it will eliminate jobs in the region; in total, we are talking about reducing our workforce by 15%as well as 25% to its executive staff; In total, there are nearly 10,000 jobs, according to various sources.
The goal is to stop production in three plants next year –Lordstown in Ohio, Hamtramck in Michigan and Oshawa in Ontario (and two others on other markets – without saying so) and, with that, stop producing models such as the Chevrolet Cruze, the Cadillac CT6 and the Buick LaCrosse.
"We are aware of the need to cope with changing market conditions and customer preferences in order to position our company for long-term success"said its CEO in a message released by General Motors.
According to Barra, these changes in the workforce will be discussed with the Union of Auto Workers next year, a topic that will be a challenge because they have to respond to requests from the workers do not want to face more pressure on this side.
The previous thing because the models like the hybrid Chevrolet Volt and the Chevrolet Cruze, who will stop assembling in the money that will lower their curtains, will be made in Mexico for other markets.
Restructuring takes time to plan
The car manufacturer has been restructuring for a few years. In 2017, the sale of its European subsidiary Opel / Vauxhall to the French group PSA Peugeot Citroën was finalized, largely because, for GM, the European market had ceased to be profitable.
But it was not the main thing change last year, the auto group based in Detroit, Michigan, He has spent the ground in several of his offices in international markets, with the aim of optimizing their operations and improving their competitiveness, as well as the cost base.
In the case of the restructuring announced on Monday, General Motors says it has been pressured to push costs for the company, other automakers and suppliers up, mainly because of declining demand for "classic" sedans.
The Donald Trump effect is also important, According to the automaker, taxes on imported steel accounted for more than a billion dollars.
Electric and autonomous cars, the future of GM
General Motors said this deep restructuring was intended to guide the company's efforts to optimize its product portfolio.
In particular, it refers to the fact that in the future 75% of its global sales are concentrated in different enterprise architectures. Therefore, it will strengthen its interest in electric car production and autonomous driving.
According to Statista data, it is estimated that in 2019, the electric car market will exceed $ 271 billion and, although it does not yet have the power of the electric combustion engine (it will account for 6% of the world fleet by 2040). ), the trend towards this new mobility technology is now a reality.
A study similar to that of autonomous driving data, conducted by BI Intelligence, indicates that fully autonomous cars will become particularly important at the end of 2019 and that by 2020, around 10 million cars with these characteristics should already circulate.
The bet of General Motors is very big, But being the largest builder in the United States, he probably did a good job of analyzing market trends, That's why, along with other major automakers such as Ford, Nissan, Toyota, Mercedes-Benz or Volvo, they are banking on mobility activities.
Source: Merca20
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