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In most countries, at least in South America, and especially in Argentina, owning an iPhone is synonymous with a good economic situation. In fact, any Apple product reflects above-average purchasing power.
The reason is, beyond the design and branding, economic and financial: an iPhone in Argentina costs at least 50% more expensive than another cell phone offering the same benefits.
However, it is not the same everywhere. In China, Apple users are generally less educated, know little about hardware and have very few valuable assets, Compared to users of other brands of mobile phones such as Huawei or Xiaomi.
He says a MobData survey released by South China Morning Post.
The Shanghai-based consulting company also discovered that the majority of iPhone users are single women aged 18 to 34, They have only graduated from high school and earn a monthly salary of less than 3,000 yuan ($ 430).
They are seen as part of a group called "invisible poor", those who do not seem as poor as their financial situation.
In contrast, Huawei phone users are generally married men aged 25 to 34, they have a certain degree and their monthly income goes from 5,000 to 20,000 yuan.
The investigation also revealed that a lot of Huawei users have their own departments and cars, while those of Apple, no.
MobData did not reveal the number of respondents who participated in the survey.
College graduates and those earning more than 20,000 yuan prefer Huawei and Xiaomi phones, and more than half of the Oppo and Vivo phone users earn between 3,000 and 10,000 yuan a month. As mentioned, iPhone users surveyed earn about 3,000 yuan a month or less.
Apple, the third-largest supplier of smartphones in the Chinese market after Samsung Electronics and Huawei Technologies, generally increases the price of its iPhones at each annual launch.
Expensive phones have led many consumers, especially those in emerging markets such as India, to cheaper solutions such as OnePlus or Huawei.
Apple has also reduced orders from two component suppliers in China after its latest iPhone model, the XR, a little cheaper, has not reached the expected sales.
They continue to sell
Despite this, previous versions of iPhone and occasional Apple phones are still popular in China.
The iPhone 6, launched by Apple in 2014, remains one of the favorite Chinese users, while later versions, such as the iPhone 6S and the iPhone 6S Plus, both launched a year later, occupy the second and third places.
Huawei, Oppo, Vivo and Xiaomi, the four major smartphone brands in China, have a combined market share of nearly 80%, while Apple holds 9%, according to Counterpoint.
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