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Although Apple is one of the most coveted mobile brands in almost every region of the world, it is more related to the middle and lower classes in China. According to a survey of the agency MobData, the iPhone is aimed at "poor citizens", while the rich choose Huawei.
The South China Morning Post reported that the majority of iPhone users are single women aged 18 to 34, high school graduates with an approximate monthly income of $ 430; They are part of the group called "invisible poor". In addition, generally opt for the iPhone 6, launched in 2014, and not by the latest generation phones. By contrast, the majority of Huawei users are typically married men between the ages of 25 and 34, with a bachelor's degree and average to high income: $ 1,800 per month on average. In addition, these users are distinguished by the fact that they own homes and cars, unlike Apple.
Chinese researchers have called iPhone users "poor invisible" because "they do not seem as poor as their financial situation".
By acting users who receive a monthly salary greater than $ 2,800 and graduates from higher education, they prefer Huawei and Xiaomi smartphones. Similarly, more than half of Oppo and Vivo users earn between $ 430 and $ 1,440 per month.
In all cases, Mobdata did not reveal the number of respondents who participated in the study.
But what is the reason for this social phenomenon? According to the authors of the study, the iPhone is still a symbol of wealth in the Asian country, so that low-income people who try to hide it often acquire smartphones of this brand.
According to Chinese analyst Liu Xingliang, "low income does not necessarily reflect a low purchasing power". According to the specialist, some Chinese students get financial help from their parents, while those who have just started to work and do not earn much are earning money from their partner. They therefore have the opportunity to acquire a cell phone. expensive
Apple is the third largest supplier after Samsung Electronics and Huawei Technologies. Because the sales of its iPhone XR, the most economical version of the latest version, did not meet expectations, the company decided to reduce supplier orders.
Similarly, older versions are still popular in China. For example, the iPhone 6, launched in 2014, is the preferred model. The iPhone 6S and the iPhone 6S Plus occupy the second and third places.
Huawei, Oppo, Vivo and Xiaomi are among the most popular brands in China. These reach 80% of the population, while the iPhone reaches 9%, as indicated by a survey conducted by Counterpoint in October.
Based on Sputnik
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