Instagram is the social network of the moment for the greatest amount of attention that it manages to attract. Much of this comes from the younger audience, who find an option much more appealing than the traditional Twitter or Facebook by the visual content that is published there although time has shown that

But beyond the visual, there is another factor of enormous importance in what is the success of Instagram and the fact that it is not only increase, but increase its appeal with the passage of time: the tools and options that the application incorporates to share content – and consume it – in the most diverse way. This is something that has become particularly evident over the past few weeks, where we have witnessed a steady stream of new features that, in addition to giving the user more freedom to use the platform as they wish, are unequivocal

You will not escape

Instagram (or should I say Facebook?) wove a complex and confusing spider web in which the new tools, which seem to make an appearance spontaneously, they get to bind more closely all those who use the social network of photography and video. The palm of the evidence, which until now has been taken by popular stories, continues to be exhibited with even greater proof after the arrival of IGTV, the only one in the world. video space with which the platform wants to fight, or at least supplement, YouTube. 19659002] This is embellished with other options that are lighter in importance but just as important in the sense of attracting more people to service and those who are already making extensive use of it. . These include the arrival of * music stickers to stories, introducing group video calls, redesigning the Explorer tab to see the content that is most interesting for every person or the opportunity to make purchases without having to leave application. In short, once you enter the application to view a notification or quickly check the latest publications, it becomes easier and easier to stay there for a long time.

All this brings to the platform the best figures in its history and, while the major manufacturers in the industry are trying to restrict the use we give our smartphone to invest time in a more responsible way, Instagram gives more and more arguments for the user to move in the opposite direction. For now, the game is round: they already have more than 1,000 million users visiting the app at least once a month and 400 million people who use stories on a daily basis .