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Nobody is saved from memes and Neymar has days to be the center of thousands of these. Taking advantage of the popularity of the hashtags as #NeymarChallenge and #NeymarRolling, Ogilvy Cape Town decided to make the Brazilian player's movies an ad for KFC South Africa that already has over one million views on YouTube and some thousands of positive comments. 19659003] Neymar's dramatic and exaggerated reactions to the alleged faults against him during the World Cup gave it all. Social networks have mocked them and under the hashtags #NeymarChallenge and #NeymarRolling have generated hundreds, thousands of conversations and memes that have served as a basis for the American fast food company KFC to create a commercial horn. for the South African market.
Neymar is one of the most famous footballers of recent times. However, his brilliance on the court was eclipsed by his histrionic talent that became latent during 2018 Russian World Cup. The famous "croquettes" of Neymar that delighted the fans and desperate their opponents (L & Mexico coach was one of the most famous) have become the basis for the 60-second spot created by the Ogilvy agency in Cape Town.
"We do not have the rights of the World Cup, so we had to develop a play with that not only football fans, but the general public could identify." We watched football during the last year and something that continued to appear was the players who were throwing and doing tricks to deceive the referee and who sanctioned the opposing team.We have seen it all the time! Neymar, but it's not the only one, "says Ogilvy agency in Cape Town
Advertising that already exceeds a million views on YouTube, shows a player pretending a lack of his opponent , moment that benefits from throwing himself on the ground with the face of pain and rolling by endless places until arriving (roll by the floor, clear) to one of the establishments of the chicken company. is then that he finally gets up, completely recovered and ready to savor the Delights offered by the brand.
And the fact is that social networks, no one is saved and the memes and videos of Neymar and Messi, Ronaldo and the atypical results of this world seem to multiply by the hundreds. However, Ogilvy's strategy is undoubtedly excellent and the comments generated prove it.
See also: Football as a product
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