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For the third year in a row, Mercado Libre is launching a new edition of #EcoFriday, the first e-commerce initiative to promote sustainable consumption with products that have a social and environmental impact. They can be found at http://ofertas.mercadolibre.com.ar/ecofriday and in the Mercado Libre mobile application.
#EcoFriday is the main sustainable trade action in Latin America, with 8 countries participating simultaneously: Chile, Argentina, Brazil, Colombia, Mexico, Peru, Venezuela and Uruguay. From July 20 to 27, the platform will bring together more than 20,000 sustainable products from more than 3,000 different suppliers at the regional level. At the local level, consumers will be able to access more than 3,000 sustainable products with incredible offers, from more than 300 different brands.
In its third edition in Chile, #EcoFriday will have the sponsorship of the Ministry of Environment and support of System B and Asech. Anxious to imitate the impact of Cyberday or Black Friday, the initiative pursues a twofold objective: to promote and facilitate responsible consumption among consumers and to open a sales channel to all entrepreneurs and product sellers. ecological and triple impact. [19659002] Alan Meyer, General Manager of Mercado Libre, commented that [# "#EcoFriday" is a concrete invitation to consider the social and environmental impact of what we buy, valuing production processes and of distribution. Today, consumers are ready to make buying decisions more aware of the environment, and that is why it is so important to generate this type of case. As a company with an entrepreneurial DNA, we are committed to promoting triple impact entrepreneurs because we know that they are the true agents of change in our country. "
Similarly, Juan Pablo Larenas, co-founder of System B, made a call to support this type of initiatives: " #EcoFriday seeks to highlight the major initiatives of companies that solve social and / or environmental problems. It is very important that as consumers, we join causes like these, where what is relevant is not only the price but also the purpose of what we consume "
More than 300 companies will participate in the campaign in Chile, mainly B-certified companies, SMEs and sustainable development projects. Some of the most remarkable are:
- Minka: fashion accessories with social and environmental impact. Belts, goggle straps, necklaces and hats made by vulnerable women who are trained in textile reuse techniques.
- Southern Limit: Bottles, thermal containers, outerwear and all kinds of accessories to encourage travel, contact with nature and an adventurous lifestyle.
- Karün: Sunglasses made from various recycled raw materials, such as wood, fishing nets, patchwork jeans, etc.
- Green glass: Unique glasses made from recycled bottles, recognizing the work of basic recyclers and promoting recycling in our country.
- Rupestrian: products such as wool slippers, native wood planks and natural leather bibs. Seeking to create new jobs and to promote the principles of fair trade.
- Puro Viento: original backpacks, handbags, wallets and handbags made from disused advertising material. Directly from Punta Arenas, they seek to give a second life to these materials
- Atar: ties and bow ties made of genre pieces, promoting fashion with awareness and supporting small productive workshops.
- Andes Mountain Water: Mobike: First bicycle sharing platform, which has the lowest salt content on the market. seeks to reduce traffic congestion and create a greener environment for living in our city.
The products of the campaign were cured thanks to the work in partnership with the association More Oxygen which year after year the lifting of the products, the choice of those who are distinguished by their energy efficiency , local production, the use of recycled materials, social benefits and emission reduction. LED lighting, energy-saving appliances, furniture, recycled decoration items, solar panels, composters, organic foods and bicycles will be part of the exceptional offer .
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