Opens in Los Angeles a fake luxury store where shoes are selling dozens of times more expensive

The American shoe chain Payless opened a fake luxury store in Los Angeles, where it sold its items dozens of times more expensive.

The company has invited several & # 39; fashion influencers & # 39; at the opening night of the store, which claimed to be the invented brand Palessi.

Exclusive guests paid between $ 200 and $ 600 for Payless shoes, which typically cost less than 40 dollars. For several hours, the store made sales of about $ 3,000, reports CBS.

Afterwards, Payless created several ads with the "influencers" evaluating the shoes. "I would pay 400 or 500 dollarssaid one of the guests, people will ask, "Where did you get that? ", he added.

With this social experiment, the brand wanted to show that fashion clothes could be available to everyone and did not necessarily cost exorbitant prices.