The 5 facts to start this Tuesday

Here are the data that marketers and publicists need to master before starting these partners: the screens IMAX attractive to the consumer, the firm using this format reported revenues of more than $ 1 billion; Elon Musk he became the best ambassador of Super Smash Bros. Ultimate, Nintendo … and more.

IMAX

IMAX Corporation, the owner and creator of the film (and visualization) format, set a new box office record. According to Canadian society, in 2018, it already exceeded $ 1 billion for the entries of films screened in its format, which is a first in its history. According to their data, the main titles that motivated this were Avengers: Infinity War, Black Panther, Jurassic World: Fallen Kingdom, Mission: Impossible – Fallout, Ready Player One and the recent Aquaman, but local market titles also played a role. important role. in China, Korea, Japan, Russia and India, which shows that the industry is evolving.

3M

The American company has reached an agreement for the acquisition of M * Modal, a company specializing in voice telephony software, for the production of electronic medical records (EHR) for a billion dollars. According to Business Insider, the health technology sector is one of the most dynamic in the United States.

Elon Musk

Given Tesla's situation, Tesla's CEO may not have had his best time. A few weeks ago he asked to leave his post. However, Elon Musk is still one of the most influential businessmen and personalities in the world, and this time he has become the best ambassador not for one of his brands, but for Nintendo's. It turns out that the millionaire, true to his habit, had exchanges with followers of Twiter, in which he responded to his favorite character in "Super Smash Bros. Ultimate". The answer was Zero Suit Samus, the protagonist of the Metroid series.

Wall Street

A bitter Christmas for Wall Street. The New York Stock Exchange recorded a fall in its history the day before this celebration. On Monday, the Dow Jones Industrial Average lost 2.91%; Meanwhile, the S & P 500 recorded a decline of 2.71%; while the Nasdaq made 2.21%. Experts attribute the persistence of a bad previous week, due to the fear of economic deceleration, to the trade war with China and the closure of the Washington government. Meanwhile, President Donald Trump is attacking the Fed.

Puebla

Monday afternoon, the governor of Puebla, Martha Erika Alonso, and Senator Rafael Moreno Valle died when the helicopter collapsed in which they were while they were flying over the community of San Pedro Tlaltenango after taking off from the capital.

The announcement of today

Advertiser: Unilever
Agency: Ogilvy
Countryside: the shower
Country: India