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NEW YORK – Real-time NBA official data will be used to generate betting odds in the game and then distributed to licensed bookmakers in the United States. UU Through several partners under an agreement announced Wednesday, it is the first of its kind for a large American sports league.
Starting this season, sports data providers Genius Sports and Sportradar, two companies that have worked closely with the NBA and have already provided other data to US athletes. UU and international, they will have non-exclusive rights to distribute official betting data of the NBA and WNBA.
"We firmly believe that official NBA betting data is the best experience for our fans," said NBA Vice President, Fantasy and Game Director Scott Kaufman-Ross at ESPN. "We want all legal operators to use official data, and this framework guarantees their competitive market."
The NBA claims that the value of the official data source lies in its reliability and speed of transmission, which is essential for the growth of live betting in the game, in which odds of betting on a match are offered. The UK betting houses say that more money is wagered in a match than before and that the popularity of live betting is also increasing in the United States. UU At a gambling conference in New York this week, a leader of the FanDuel sportsbook in New Jersey said that gambling accounts in the game accounted for about 40% of the amount wagered on his book.
Genius Sports Group CEO Mark Locke said the company was delighted to have been chosen as the NBA's official data partner and "realizes the benefits of boosting technological innovation in basketball and d & # 39; Offer the experience of more attractive bets for fans of the NBA ".
The NBA has authorized its official data to be distributed to bookmakers in international jurisdictions where sports betting is legal, but not in the US until now. In May, the US Supreme Court. UU It rescinded the 1992 Act on the Protection of Amateur Sport and Professionals, a federal law that limited state-sponsored sports betting primarily in Nevada. Since the decision, legal betting rooms have been opened in Delaware, Mississippi, New Mexico, New Jersey, Pennsylvania, Rhode Island and West Virginia.
"Sportradar and Genius Sports are recognized leaders in data distribution and will provide unprecedented, real-time official data on NBA bets," said NBA commissioner Adam Silver in a statement. "As the sports betting landscape continues to evolve at a rapid pace, these new partnerships will provide solid and reliable data to ensure the best possible gaming experience for our American fans."
In June, the NBA signed a partnership with MGM Resorts, making the sportsbook operator the official game partner of the league. As part of the association, MGM will have access to the official data source of the NBA.
Although Genius Sports and Sportradar are the first official distributors of official NBA betting data, they may not be the last.
"We can attract others in the future, depending on the evolution of things," Kaufman-Ross said, "but it was important that this competitive landscape work as quickly as possible. "
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