Walmart is following in the footsteps of Netflix and plans to enter the streaming industry – 17/07/2018



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The distribution giant Walmart plans to enter the streaming (video-on-demand) trade through a new service that would try to keep up with Other companies in the sector such as Netflix or Amazon .

The technology portal The Information assured today that Walmart believes it can offer a digital platform for audiovisual content for a price lower than the subscriptions of Netflix and Amazon Prime Video

In the United States, the Netflix subscription costs between $ 7.99 per month (basic user) and $ 13.99 (user premium), while the cheapest offer of Amazon Prime Video is $ 8.99 per month

Walmart plans to create a streaming platform that costs ] less than 8 dollars per month although the company does not exclude the development of a free service which is economically backed by commercials.

sources consulted by The Information, Walmart estimates that, compared to the popularity of Netflix or Amazon on the east and west coasts of the United States, in interior of the country which is generally an area with less economic resources there would be room for a cheaper "streaming" offer than existing ones

Currently, Walmart includes its catalog a VUDU an online video banking service that allows ] to rent audiovisual content without paying subscription and only pay for series and movies that the 39, user wants to see.

In addition to Walmart, the entertainment and technology giants such as Disney [19659011] Apple or Facebook have recently expressed interest in entering the world of streaming or strengthening its current offering in this sector. EFE

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