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The US chain of stores Walmart plans to enter the "streaming" sector thanks to a new service with which it would try to make facing other companies in the sector such as Netflix or Amazon.
The technology portal The Information said today that Walmart believes it can offer a digital platform for audiovisual content at a lower price than Netflix and Amazon Prime Video subscriptions.
In the United States, the Netflix subscription costs between $ 7.99 (basic user) and $ 13.99 (premium user) per month, while the cheapest offer is $ 39.99. Amazon Prime Video is priced at 8, Walmart plans to create a "streaming" platform that costs less than $ 8 a month, although the company does not rule out developing a free service According to sources consulted by The Information, Walmart estimates that, compared to the popularity of Netflix or Amazon on the east and west coasts of the United States, in the interior of the country, which is usually an area with less economic resources there would be room for a cheaper "streaming" offer than existing ones.
Currently, Walmart includes in its catalog VUDU, an online video library service that allows you to rent audiovisual content without paying a subscription. only for series and movies that the user wants to see.
In addition to Walmart, entertainment and technology giants such as Disney, Apple and Facebook have recently expressed interest in entering the streaming world or strengthening their current offering in this sector.
2018-07-17
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