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The parent company of Vans, Dickies, Timberland and The North Face on Monday announced plans to buy Supreme in a $ 2.1 billion acquisition deal slated to close before year-end .
Founded in a skate shop in New York City in 1994, Supreme clothing has become popular with skateboarders, fans of hip-hop and other Millennial and Gen Z youth cultures. In 2007, the Carlyle group acquired the half of the business for $ 500 million. Over the years, VF and Supreme have regularly collaborated on products for VF’s North Face, Timberland and Vans clothing lines.
Executives from both companies say the acquisition allows Supreme to leverage VF’s expertise and resources, including its global supply chain, to maximize growth. VF (HRV) Supreme says gives it “deeper access to attractive consumer segments that apply to many existing VF brands.”
VF CEO Steve Rendle says his company is the “ideal steward” of Supreme’s unique brand and can provide it with the resources and insight “to enable sustainable long-term growth”.
“We are thrilled to welcome Supreme to the VF family and build on our decades-long relationship as we create value for all of our stakeholders,” Rendle said in a written statement.
The news gave VF’s stock price a noticeable push after the opening bell Monday before leveling off at noon.
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