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Breast Cancer Awareness Month has started and Victoria’s Secret is launching several new initiatives around the cause.
The lingerie line launches its first mastectomy bra throughout the month of October and while stocks last.
The Body by Victoria Mastectomy Bra was created to support the thousands of women who have mastectomy each year as part of their battle with breast cancer, according to the company.
The underwear features a wireless design made of soft micro fabric and lace. The bra also includes a pocket located in the inner liner to accommodate a prosthesis.
Priced at $ 49.50, the bra is available in black and champagne white. 100% of sales will be donated to the Victoria’s Secret Global Fund for Women’s Cancers to support breast cancer research and discoveries.
In addition to Victoria’s Secret’s new mastectomy bra, the company has partnered with fashion designer Stella McCartney to launch a public service announcement aimed at raising awareness of breast cancer risks and the importance of breast cancer. ” early detection.
“As the world’s leading lingerie brand, the health and well-being of women is paramount to our community,” Martha Pease, Marketing Director of Victoria’s Secret, said in a statement.
She continued, “We have a unique opportunity but also a responsibility to use our platform and the scale of our global footprint to increase awareness of breast cancer risks, especially in young women, and educate about it. effectiveness of self-checks. “
The campaign runs until October 31, 2021 and will also include a #CheckYourself reminder as well as a guide provided by the Stella Cares Foundation on how to effectively perform a breast self-exam.
The campaign will expand to social media and more than 25,000 Victoria’s Secret employees worldwide will receive educational materials to help reach hundreds of thousands of women, the company said.
The company also said it will invest at least $ 5 million per year in cancer research, including examining and addressing racial and gender inequalities and unlocking new innovations that improve cancer outcomes. for all women.
MORE: New Victoria’s Secret Brands Presenting A Diverse And Inclusive Message For The Next Generation
News of Victoria’s Secret breast cancer awareness plans comes months after the brand announced a total rebranding that aims to include diverse and inclusive messaging.
The company also launched VS Collective – a platform created to develop new associate programs, groundbreaking product collections, compelling and inspiring content and rally support for causes vital to women. Notables such as Priyanka Chopra Jonas, Megan Rapinoe, Paloma Elsesser and several others are part of the collective.
Victoria’s Secret Launches Mastectomy Bra Breast Cancer Awareness Initiative Starring Stella McCartney, Originally Appeared On goodmorningamerica.com
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