Victoria's Secret will only arrive there if she reinvents herself: expert

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Victoria's Secret parent company L Brands (KG) thanks a lot to his subsidiary Bath & amp; Body Works, whose growth in same-store sales has allowed the company to exceed analysts' expectations. "Data-reactid =" 15 "> Victoria's parent company's Secret, L Brands (LB), owes its sincere thanks to its subsidiary Bath & Body Works, whose store sales growth has helped the company to exceed the expectations of analysts.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" Bath and body work is what motivates Sales at the same stores are up, online sales are up. It's a very healthy business, "said Jon Reily, Senior Vice President of Publicis Sapient for Retail and Ecommerce, about & nbsp;YFi AM& nbsp; this morning. "data-reactid =" 16 ">" Currently, the bus is Bath & Body Works. Same store sales are up. Their e-commerce is up. It's a very healthy company, "said Jon Reily, executive vice president of Publicis Sapient for retail and e-commerce, on YFi AM this morning.

Victoria's Secret, however, has been slow to respond to the changing tides in the industry, primarily at the birth of the sporting trend.

"Their sales are down. They do not really do e-commerce, and I think Victoria's Secret is fighting the social construction shift of what is acceptable for the stores and the appearance of what the stores are selling, "said Reily.

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The priorities of the average consumer have changed. High fashion and parade styles are now the subject of further reflection, buyers are now more concerned about comfort, which has led to the increase in the number of athletes. Victoria's Secret has been slow to adapt to these changes and change its marketing strategies.

"Their store looks almost the same as it was two years ago, before this great social movement," said Reily. "Victoria's Secret must find a way to reinvent itself, otherwise they will not succeed."

<p class = "canvas-atom web-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "It remains to be seen if L Brands will continue Bath and Body Works Victoria's Secret, similar to the way Gap (GPS) a & nbsp;stands out from its subsidiary Old Navy. "Data-reactid =" 32 "> It remains to be seen if L Brands will separate Victoria's Secret's Bath & Body Works, just like Gap (GPS) has distanced itself from its subsidiary Old Navy.

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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Jennifer is an associate editor for Yahoo Finance. Follow her on Twitter @shankerjennifer"data-reactid =" 34 ">Jennifer is an associate editor for Yahoo Finance. Follow her on Twitter @shankerjennifer

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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Follow Yahoo Finance on Twitter, Facebook, Instagram, Flipboard, SmartNews, LinkedIn,Youtube, and reddit."data-reactid =" 39 ">Follow Yahoo Finance on Twitter, Facebook, Instagram, Flipboard, SmartNews, LinkedIn,Youtube, and reddit.