Vintage ‘WandaVision’ ads add mystery: Marvel’s Kevin Feige



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WandaVision is (so far!) a whimsical deviation from Marvel’s big-screen shows. In its first two episodes, now airing on Disney +, the series perfectly emulates sitcoms from the 50s and 60s like I love lucy and Nice to meet you.

Painstaking detail has been used to replicate the old-school charm of these classic series, from the black and white filter to the use of a live studio audience (for Episode 1) – as was customary. at the time – to the lovely Elizabeth Olsen and Paul Bettany. physical comedy similar to Lucille Ball and Dick Van Dyke.

WandaVision advertisement for the Strucker watchThe half-hour episodes also featured vintage commercials containing Easter eggs for eagle-eyed Marvel fans. An advertisement for Stark Industries’ Toastmate 2000 in the first episode, for example, greets Tony Stark’s father, Howard Stark. The Strucker Swiss watch that appears in the second episode is a clear nod to HYDRA’s Wolfgang von Strucker. And Episode 3, released next Friday, projects a luxe bath powder with a very familiar name.

Because they are so well featured, “ads” beg an important question: how well should we read in them? Or are they just there to add some authenticity to the retro aesthetic the series has sported so far?

According to Marvel Studios boss Kevin Feige, it’s a combination of both.

Vintage TV spots “started out as a format,” he tells TVLine. “He started out wanting to have fun with this idea and this format. But that quickly ties into another level to what’s going on. Something with a Stark Industries logo on it is mysterious and intriguing if you don’t know anything about it and where it takes you. If you know the world and the universe and the backstory – of Wanda, in particular – you might get a feel for what it is.

WandaVision will be released on a weekly basis, with episode length varying as the story begins to pull away from the sitcom format. And although Olsen’s reality-defying character is set to appear in Doctor Strange in the Multiverse of Madness – release scheduled for March 2022 – Feige says WandaVision isn’t crucial to enjoying this upcoming Marvel movie.

“’Required reading’ is no fun when you want to turn on the TV or go to the movies. We try to make all of our films, and now our shows, stand alone and work together, ”he told TVLine. (With reports by Rebecca Iannucci)

Wanna scoop on WandaVision, or for any other show? Email [email protected] and your question can be answered through Matt’s Inside Line.



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