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A man pushes his basket in front of bread for sale at a Walmart Supercenter store in Rosemead, California on May 23, 2019.
Frederic J. Brown | AFP | Getty Images
Walmart announced Thursday that it will expand its new "unlimited" grocery delivery service, which will cost $ 98 a year, to 1,400 stores this fall.
The world's largest retailer had already tested earlier this year what it calls "Delivery Unlimited" in four markets: Houston, Miami, Salt Lake City and Tampa. As part of its national roll-out, the service will be available in 200 metropolitan areas where it already delivers regular grocery deliveries, reaching more than 50% of the US population by the end of the year. year.
Walmart's Delivery Unlimited offers consumers the option to pay either $ 98 per year or $ 12.95 per month to receive unlimited grocery delivery orders at their homes. Generally, order by order, the delivery would cost $ 9.99 more. In addition to fresh produce, meat and baked goods, some general merchandise is being offered under the new unlimited service, the company said.
"We are investing in our online grocery store by rapidly developing our pickup and grocery delivery services, and Delivery Unlimited is the next step in this process," said Tom Ward, Executive Vice President. digital operations of Walmart in the United States, in a statement. . "By combining our size and scale with these services, we make Walmart the easiest place to shop."
Walmart said it has more than 45,000 personal buyers helping it prepare its grocery orders every day. He says that these people must complete three weeks of training before they can begin this work.
This nationwide roll-out is supported by a strong grocery business that Walmart has already raised in the United States. There is an option to collect online grocery orders, for example, available in nearly 3,000 stores today.
Other retailers offer similar options, with which Walmart tries to compete.
Target owns the Shipt delivery platform, where users can pay $ 99 a year for certain items, including errands, to be delivered the same day. Amazon's premium membership comes with an annual membership fee of $ 119, in order to benefit from benefits such as same day free delivery and discounts on Whole Foods Market. FreshDirect and Instacart are other competitors in the field.
Meanwhile, Walmart is also testing this fall by delivering its groceries directly to customers' homes.
Walmart shares have increased by almost 25% this year.
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