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Walmart is removing the $ 35 free shipping minimum on its annual subscription service, Walmart Plus, the company said Wednesday. The new policy goes into effect on Friday, December 4, and that means all Walmart Plus members will receive free next day and two day delivery on items ordered from the Walmart website, regardless of the size of their order.
The change is a clear attempt to better compete with Amazon Prime, the subscription service that Walmart Plus is based on. One of the biggest benefits of Prime since its introduction over 15 years ago has been free shipping (and often in two days and now in one day) on all qualifying orders.
That made Walmart’s $ 35 minimum order for its main competitor a major setback for the big box retailer when it launched its service in September, and it’s a telltale sign that Walmart is removing the restriction so soon in. the lifespan of its service.
Amazon and Walmart have long had a fierce rivalry in the retail space, with Amazon having dominated U.S. e-commerce and now shifting to physical retail and grocery shopping while Walmart has attempted the opposite. Both companies are now the largest employers in the United States and both want to be the one place where you buy almost everything.
At the crossroads of the core activities of these colossal companies is ever faster and free delivery. The more reliable, quick and economical your ability to deliver product to a customer’s front door – especially in the midst of the coronavirus pandemic – the more likely the customer will order from you again in the future. .
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