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Walmart jumps on Amazon and launches a summer sale just a day before Prime Day, the biggest online sales giant of the year.
The world's largest retailer starts selling its products Sunday and last until Wednesday, and offers – like Amazon – free orders over $ 35 for a two-day expedition. The first day starts on Monday and ends on Tuesday.
Like Amazon, just about everything will be on sale at Walmart, from gaming devices to smart gadgets for the home.
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Prime Day, which is the moment when members of the subscription service can find special offers on the company's website and in the Whole Foods store, began in 2015. It has since become a major shopping event. .
Last year, Amazon said its Prime Day was "the largest in history," with major members buying more than 100 million products during the sale. And in 2017, the company said its sales had grown more than 60% – a record at the time, and surpassed the combined sales of Black Friday and Cyber Monday from Amazon.
The popularity of the event has left other retailers struggling to find ways to cope with the competition.
Target will also join the sales frenzy this week, launching "trading days" on Monday and Tuesday, on the same dates as the First Day. Target announced that it would offer 40% off some furniture and 30% off some cookware and small appliances. This comes to add to other offers on toys, sporting goods and bedding.
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In mid-May, Walmart said it would offer buyers the opportunity to receive their orders online the next day.
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