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EXCLUSIVE: Highly anticipated, Warner Bros. is set to appoint Josh Goldstine as president of global marketing, with the former Universal executive taking over the role once held by Blair Rich. Warners is working on a deal with Goldstine, having offered him the job. He will officially join the Burbank, Calif., Studio later this month.
Goldstine will report to Toby Emmerich, President, Warner Bros. Pictures Group, and will work with the division leadership team. Goldstine will be responsible for overseeing the studio’s roster of worldwide theatrical releases, including all original features from Warner Bros., New Line, DC, Warner Animation group and HBO Max. His oversight will include global creative advertising for Warner Bros. Pictures, Advertising, Media, Global Digital, Global Promotions, Global Research, and Multicultural Groups.
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Said Emmerich, “Josh is an outstanding marketer, with an impressive track record of making a wide range of successful films in both theaters and more recently on streaming platforms, ”said Emmerich. “He adores filmmaking, believes in the continued importance of the theatrical experience, and is incredibly adept at understanding and distilling the visions and intentions of filmmakers into marketing campaigns that grab attention and deliver results. He has a forward-looking skill set that will help us strategically navigate our ever-changing business, launching both our theatrical movies and the original HBO Max movies. He’s a great addition to the Pictures group, and we can’t wait for him to launch.
Following Rich’s departure, Goldstine was already consulting on Warner Bros. theatrical titles. The small things and Judas and the Black Messiah and legendary Godzilla vs. Kong, which also receive a simultaneous release on HBO Max.
Blair, along with JP Richards, former co-president of global marketing, left in early November as the dynamics of theatrical marketing work changed, especially as the studio was on the verge of adopting a day-and-day strategy. date for HBO Max. Wonder Woman 1984 and its current 2021 slate.
Previously, Goldstine was President of Global Marketing for Universal. He left in March 2018 and was charged with “improper conduct” but was later cleared of the allegations and awarded $ 20 million in arbitration. Sources say Warner Bros. checked Goldstine before his consultant gig and that he was cleared. After the departure of former Warner Bros. CEO Kevin Tsujihara and the storm he has been through, Warners has been attentive and has exercised great control over the executives they hire. At Uni, Goldstine oversaw campaigns for films such as Jurassic World, the Me, ugly and mean, not perfect and Fast Furious franchises as well as Come out, divide, sing, the secret life of pets, straight out of Compton and Fifty shades of Grey. During her time at Universal from 2011 to 2018, her team had more than 30 films to reach No.1 at the domestic box office, including Snow White and the Hunter, Ted, The Bourne Legacy, Mama, Oblivion, Fast & Furious 6, The Purge, Ride Along, Neighbors, Dumb and Dumber To and Oscar winner Wretched. Goldstine helped propel Universal into an unprecedented box office race, culminating in four of the five highest-grossing years in the company’s history. In 2015, the studio broke numerous records: the then-highest-grossing domestic, international and global box office of any year in a film studio’s history; the first time a studio has seen three films break through a billion dollars at the global box office with Furious 7, Jurassic World and Illumination The servers; and six films opened the top spot at the domestic box office.
Prior to Uni, Goldstine spent more than two decades at Sony Pictures, where he held various marketing positions, including President of Creative Advertising. During his years at Sony, Goldstine personally oversaw a number of creative campaigns for films, including the Oscar winner The social network, the original Spider-Man franchise, Casino Royale, Da Vinci Code, Jerry Maguire, Groundhog Day, and eight films with Will Smith, including Men in black.
Most recently, Goldstine has worked as a marketing consultant to a wide range of clients including Activision / Blizzard, Legendary, Amazon and Sony Pictures, and has provided information and advice on projects ranging from video games (Candy Crush) at streaming versions (Next film by Borat, Enola) and feature films (Knives out. the next Godzilla v. Kong, Dune).
Goldstine has received dozens of advertising accolades, including numerous Clio Key Art awards and gold medals from the New York and London advertising festivals. He graduated from Harvard University.
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