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Along with the cheapest iPhone 11 series and iPad, Apple (AAPL) has announced a brand new upgrade to its Watch series, the Apple Watch 5. The company unveiled the new watch during its event of Tuesday focused on digital health. Improved display, seamless navigation and international emergency calls are the highlights of the Apple Watch Series 5. Innovative health apps for the new Apple Watch are also worth watching.
The Apple Watch Series 5 GPS, priced at $ 399, and the Apple Watch Series 5, GPS and Cell Phone, priced at $ 499, will be in store Sept. 20.
Apple Watch 5 offers a range of unique features
A striking feature of the Apple Watch 5 is the permanent display of the retina. You can now see the time and other relevant information on the screen at any time. There is no need to lift or touch the screen. A mix of technologies has made this feature possible. A low-temperature polysilicon and low temperature oxide (LTPO) display, an ultra-low-power display driver, an efficient power management IC and a new ambient light sensor are some of these technological improvements. .
The Apple Watch 5 is equipped with advanced navigation tools allowing you to see in which direction you are. You can also see additional details such as latitude, longitude, tilt and altitude on the latest Apple Watch.
One of the most essential utilities for wearable devices is the improvement of personal safety. Apple has gone one step further with this priority and has introduced its international emergency call service. Regardless of the country in which you buy the device or activate the cell service, the Apple Watch Series 5 allows international calls to emergency services. The smartwatch automatically makes a call if it detects a user's fall or immobility for about a minute.
Apple has introduced a range of health apps in the Apple Watch 5. These features come with watchOS 6, which includes an application for monitoring the menstrual cycle and fertility. Then, the Noise application protects you from any hearing damage by alerting you of the ambient sound level during a musical or sports event. You can also track the progress of your physical activity over the long term through Activity Trends on iPhone.
Contribution of portable devices to Apple's revenues
In the third quarter of fiscal 2019, Apple's Wearables, Home, and Accessories business posted record sales of $ 5.5 billion, compared to $ 3.7 billion for the same period last year. previous. The company is also very optimistic about this category and sees great potential there. Apple CEO Tim Cook said the wearables had had an "absolute explosion" quarter with growth well above 50%. Experts view the portable device segment as driving Apple's growth.
Apple is a leader in the wearable device market
The Apple Watch Series 5 offers rather clever features that you might want to own right away. Apple almost lacks competition in the smartwatch segment. Strategy Analysis, in one report, Apple Watch was one of the world's leading smartwatch marketers with 51% shares, followed by Samsung, Fitbit and Garmin.
A report from Canalys indicates that in the second quarter of 2019, Apple's apparel equipment gained 39.5 percent of market share, while Fitbit's was ranked close to the second, at 28.3 percent.
Jason Low, senior analyst at Canalys, described two factors responsible for robust performance in the wearable market: cellular connectivity and exploitable health prospects. He added that thanks to its cell-connected devices and increased focus on healthcare, Apple was a winner in this regard.
The International Data Corporation or IDC's Handheld Device Tracking Device for 2019-2023 indicates that "earpieces" such as Apple's AirPods could represent 27.4% of the market in 2019, which should expand at 31.0% in 2023. At the same time, smartwatches would represent 45.6%. According to our forecasts, 70.3% of the products in the portable clothing market are part of Apple's portfolio. IDC expects Apple to dominate the smartwatch sector until 2021.
Apple continues to innovate beyond Watch 5 to stay on top form
It is important for investors to note that Samsung's market share in wearable devices has increased significantly from 6.7% in the second quarter of 2019 to the second quarter of 2019, compared to the same quarter of the previous year. . Vincent Thielke of Canalys said that Samsung had improved its game and was betting on the right price as well as fitness-oriented features. The price of the Galaxy Watch Active series is from $ 200 to $ 300. Samsung's latest Watch Active 2 series also offers an attractive design.
Echoing this sentiment, Steven Waltzer of Strategy Analytics said that Samsung has an impressive number of models for 2019 and is expected to perform well this year. Neil Mawston of Strategy Analytics expressed optimism to Fitbit after the company's market share tripled to 13% in the fourth quarter of 2018.
Apple is currently the leader in the global market for mobile devices. However, I feel that the company must continue to offer innovative features to maintain its leading position. Samsung and Fitbit's market share may be lagging, but they are catching up quickly. The Samsung Galaxy Watch and Fitbit Versa watches have a unique appeal for buyers. Apple must continue to focus on the health ecosystem to provide value to users via its portable segment. Speculation also suggest that by 2020, the Apple Watch will have a sleep tracking application.
Analysts base hopes on Apple's AR smart glasses
While Apple dominates the segment of smart watches and headphones, it remains a promising area in which the company has not yet explored. I'm talking about the smart glasses segment. Ming-Chi Kuo of TF International Securities said that Apple could begin mass production of its augmented reality glasses or AR smart glasses here three quarters. The feature, however, will depend a lot on the iPhone. Interestingly, the Apple Watch 5 also depends on the iPhone for full functionality.
I think Apple's entry into the smart glasses market will do wonders for the company's revenue. In addition, if the Apple Watch works without iPhone, it will attract a wider customer base.
Look 5 excitement aside, the positive momentum surrounding the Apple action seems to have collapsed. At 3:17 pm ET today, the stock was trading at around 2% less, at $ 218.69.
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