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Samsung is no stranger to the crisis. When complaints about defective Galaxy Fold screens began appearing on the Internet, it's hard not to compare with the Note 7 disaster in 2016. The public relations crisis has also put the security of phones at risk Samsung. things around.
Although nothing is so serious, Samsung could risk falling into a similar situation. Phone users are unlikely to be burned to the third degree, but trust in Samsung products could collapse as at the time. It is crucial that South Korean manufacturers take careful measures to ensure a quality product and restore the confidence of its millions of customers.
Timing is the key
Samsung was wise with his first steps. The examination units were removed from the shelves in the week following the complaints. This shows the urgency, what something of experience with Note 7 could have taught Samsung.
They would also be relieved that defective displays only concern examiners and not consumers. In retrospect, the flak that Samsung is receiving now will be seen as an unthinking reaction to Samsung's manufacturing process, but nothing has caused any problems to the public.
Come frank and be honest about it
More can be done to adequately respond to reviewers' comments on broken screens. Samsung has promised to "thoroughly inspect these units" and also said that the protective film was "part of the display structure designed to protect the screen against unintentional scratches". However, you should question yourself about a model that may also be damaged, since it looks so much like a pre-installed protector.
The foldable phone was accompanied by a warning about removing the layer on page 6 of its instruction manual, but, frankly, no one reads the manuals.
Instead, recognizing the unworkability of the design might be a better solution for comments. It is highly improbable – and unwise – to restart the Fold with the same annoying movie. Therefore, Samsung does not have much to lose by admitting that it was an uncluttered design choice.
It remains a chance
Samsung must take its time to solve these problems. This should not sound dramatic, but the future of the foldable phone industry could rest on their shoulders.
The Galaxy Fold was not the only release year, but it was the most publicized and convincing foldable phone launched this year – until it was removed. The news of a collapsible phone that has come true has sparked a lot of enthusiasm, but it could ruin everything if Samsung relaunched a faulty product, tarnishing technology hopes before it even began.
Example: note 7, again. Samsung has taken its phones back to consumers and republished them via an exchange program. It turns out that the replaced phones have not been repaired – a disaster that completely destroyed the trust in the phone.
The time is on their hands
A good thing for Samsung is that consumers are in no hurry to have collapsible phones right now. Thanks to the efforts of Huawei and Samsung, we have seen enough that, while technology is now possible, it is still in its infancy. There is a constant lack of finish, from the peelable film to the folds of the screen, suggesting that they are not yet ready for the masses.
Samsung has the time to perfect the formula. And it is time that they use to their advantage and come back with a complete reworking of the exciting phone.
Play the unique benefits of Galaxy Fold
Being late for the party means that you can see how everyone is dressed. In the case of Samsung, they have a good idea of what Huawei and its competitors have to offer. And now, they can play everything that makes the Galaxy Fold unique.
The main attraction of the Galaxy Fold is its folding screen inward, much more convenient than its competitors. Closing the screen may have caused an unsightly crease, but is less likely to be damaged. If Samsung can capitalize on this comparison, foldable phone buyers could wait a little longer before relaunching it.
Remove the film
This is the ultimate gesture that would restore confidence in the brand and the product. Deleting the movie not only removes an unattractive and impractical design choice, but also shows its audience that it is ready to take bold steps to deliver the best possible product. Everything is on you now, Samsung.
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