'We are just starting': Ikea engages in smart home products



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The Swedish furniture company Ikea is committed to investing more in smart home products and has turned the Ikea Home smart project team into a dedicated business unit within Ikea. Sweden.

Ikea Home Smart was originally designed in 2012 to incorporate new intelligent technologies into Ikea products, such as wireless charging, intelligent lighting, as well as intelligent speakers designed in collaboration with Sonos.

"At Ikea, we want to continue to offer products that improve the lives of people at home. To do this, we need to explore products and solutions that go beyond classic home furnishings, "said Björn Block, head of Ikea Home's new smart business unit.

"By collaborating, all other Ikea departments, the Ikea Home smart division will guide the digital transformation of the Ikea range, by improving and transforming existing businesses and developing new businesses to offer more diversified intelligent products. a big number of people.

"We have just started."

According to Peter van der Poel, Ikea's range and supplier manager, this is the biggest new company created by the brand since the launch of Children's Ikea.

In June, Ikea renamed its Intelligent Ecosystem Control Application, TRÅDFRI, to Ikea Home Smart, claiming that the name change announced a change of direction for the company.

"We started our journey within the smart home with our TRÅDFRI intelligent lighting range, where we also named the steering application of the same name," Black said.

"Now we move on to the next step we want to simplify [the eco-system]. We want to enable you to control all your smart products in the same application, while also allowing you to control all your smart products in the same application. "

Interior detail contacted Ikea Australia for more information.

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