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Amazon Prime Day's annual shopping event has begun in Australia, with tens of thousands of products now available at discounted prices.
The online retailer offers a 50% discount on proprietary products, such as the Amazon Echo and Echo Dot smart speakers and $ 80 on the Kindle Paperwhite electronic reader, as well as a host of price-priced items discounted from its sellers in the market, including Nike, Adidas, Fossil, Michael Kors, Lego, Barbie, Fisher-Price, Bose, Bang & Olufsen, L'Oreal, OPI, Oribe, Fancy Feast and others.
This is the fifth annual Prime Day event for the online retail giant and the second Prime Day event to present local deals for Australian buyers since the launch of Amazon Australia in late 2017.
Recent years have seen the rise of competing online business events, such as Alibaba's Singles Day in China, which would have generated sales of $ 30.8 billion last year, far exceeding 1, $ 5 billion generated by market vendors on Amazon in 2018.
This figure, provided by Amazon, does not include Prime Day sales made by the e-commerce giant itself, although products such as the Echo Intelligent Speaker Series are generally among the top sellers – and the most heavily reduced.
It is too early to start calculating sales figures for Prime Day 2019, but since the event will last 48 hours this year, it will actually run 65 hours in Australia, thanks to jet lag, compared to 36 hours before. 2018, many experts predict that the total will far exceed the figure of last year.
The technology and marketing services company IgnitionOne estimates that Amazon will generate sales of 6.1 billion US dollars this year, which would represent a $ 2 billion improvement over last year, according to a report of Fortune.
Local vendors such as household goods brands Canningvale and Astivita are hoping to recover some of them, offering significant product reductions after recording strong sales growth since Prime Day in 2018, retailers said in a statement released by Amazon. .
"Canningvale is thrilled to be taking part in Prime Day again this year after recording a nearly 500% increase in sales last year," said Canningvale General Manager Jordan Prainato in a statement.
"Prime Day has become one of the largest trade events in the northern hemisphere and, ultimately, we do not think it will be any different for Australia. This year, we will once again offer great prices on a range of luxury household items available on Amazon Australia, "he said.
Astivita Managing Director Joseph Mizikovsky said, "We will reduce the price of our best-selling items at a lower price than last year and put on the market a brand new line of faucets, all available exclusively from Amazon."
Global software vendor Salesforce predicts that luxury and household goods retailers will benefit from Prime Day's greatest momentum.
Prime Day is seen as a way for Amazon to not only generate sales, but also to encourage more people to become Premium members, who generally become the most frequent buyers and consumers.
In addition to the discounts, which are only available for Premium members, the company has hosted this year's Prime Day concert, featuring award-winning artist at the 10 Grammy Awards, Taylor Swift. The concert, which took place on July 11, was only available on Prime Video.
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