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After another better pandemic start of Black Widow Last week, the list of midsummer releases continues to accelerate as the theatrical recovery gains momentum in North America.
Exhibitors hope that the counter-programming duo of Space Jam: a new legacy and Escape Game: Tournament of Champions will do exactly that, but only the first has a clear chance of competing with the Marvel movie’s second frame – and it could be a close battle. Reopening cinemas in Ontario, even with seating in place, could be slightly large for openings and delays, as the Canadian province typically accounts for between 3 and 5 shares of the North American box office.
Even if Widow saw a sharp drop on Saturday last weekend, Marvel movies typically show some leveling off on weekend two. The impact of the film’s availability on Disney + for an additional fee is an ongoing factor in this new box office climate, but Widow will at least have the advantage of keeping a significant portion of premium screens in theaters for at least one more week.
After only five days of national liberation, Widow crossed $ 100 million on Wednesday and did so in pandemic record time (passing at high speed F9three-day rhythm).
Oddly enough, only two of the previous five releases of the MCU in July retained first place in their second weekend – those of 2019. Spider-Man: Far From Home and 2015 The ant Man. The latter was a squeaker as the origin story of Scott Lang directed by Paul Rudd won his second frame with $ 24.9 million against the Adam Sandler debut. Pixels ($ 24.0 million). This could be a relevant comparison this weekend given the Pixels target audience Space jam the comeback.
The latest hybrid version of Warner Bros. has been trending in pre-sale windows while also enjoying a strong social media presence thanks to the influencing power of LeBron James and the wider NBA sphere. James alone has over 141 million combined followers on Instagram and Twitter. In the days of social media, the 1995 film capitalized on the iconic popularity of Michael Jordan in tandem with the generational appeal of Looney Tunes to spawn what has become a cult family movie.
Space jam opened at $ 27.5 million in November 1996 before peaking at $ 90.4 million nationally and $ 230.4 million globally, figures that A new legacy could realistically hit the national side. The nostalgia game among adults (now parents) fond of the original film will have to be satisfied with healthy walk-in affairs and the interest of today’s children over the weekend.
It is these latter elements that present the most jokers, especially since the film is available free at home for HBO Max subscribers. Warner Bros. played an important role in the early theaters turnaround efforts in the first half of 2021, but a recent stumble in In the heights raises the question of whether the Space jam The sequel could also be subject to inflated fan presales without significant expansion. The attraction to children outside of metropolitan and urban areas should prevent any kind of misfire as significant as Heights‘, But.
A total of 33 million trailer views on the studio’s YouTube pages suggest that youth outreach may be notable this weekend. However, some parents remain cautious in their return to the movies as vaccines are not yet available for those under 12, while the Delta variant of COVID-19 remains a concern for the unvaccinated. Thus, the expectations of jam this weekend are everywhere. Warner Bros. did not provide official studio expectations.
Meanwhile, Sony is returning exclusively to theaters with Escape Game: Tournament of Champions. The original film was a dormant hit in January 2019 as it fell to $ 18.2 million for a domestic finish of $ 57 million / $ 155.7 million globally – all with only $ 9 million in production costs.
We expect the horror sequel to succumb to diminished returns, not least due to the glut of horror films released in a short period of time this summer and somewhat cooler social media metrics. However, he is still in a low financial risk position with only a budget of $ 15 million. Sony expects between $ 7 million and $ 8 million this weekend. The PG-13 rating will be friendly to teens and young adults, but it won’t boast a premium screen footprint due to the larger movies on the market.
On the Showtimes dashboard, Black Widow unsurprisingly, leading the sampled share of national weekend broadcasts with 27%, followed by 18% for Space Jam: a new legacy and 11 percent for the Escape room after.
Warner Bros. didn’t provide any official location tally before the weekend or any premium screen details on jam, but it won’t be holding previews on Thursday. the Escape the rest will begin at 3 p.m.
Not to be overlooked this weekend will also be the Focus Features and Neon releases. The first will distribute Roadrunner: a film about Anthony Bourdain in 926 locations and generated encouraging presales for the genre. A finish among the top ten possible looks based on these trends. Meanwhile, Neon’s Pig will be released in around 600 theaters (according to the dashboard projections).
Weekend opening beaches
Escape Game: Tournament of Champions
Weekend opening range: $ 7 to $ 12 million
Total domestic range: $ 18 to $ 31 million
Space Jam: a new legacy
Weekend opening range: $ 20 to $ 30 million
Total domestic range: $ 60 to $ 100 million
This weekend vs last weekend
The box office projects of the ten best films of this weekend will be decrease between 26 and 35 percent of last weekend’s pandemic era record of $ 117.5 million in the overall top ten.
Weekend forecast
| Movie | Distributor | 3-day weekend forecast | Indoor total projected until Sunday July 18 | Number of locations | % change since last weekend |
| Space Jam: a new legacy | Photos of Warner Bros. | $ 26,400,000 | $ 26,400,000 | ~ 3.950 | NEW |
| Black Widow | Disney / Marvel Studios | $ 25,900,000 | $ 131,900,000 | 4,275 | -68% |
| Escape Game: Tournament of Champions | Sony Pictures / Colombia | $ 8,800,000 | $ 8,800,000 | 2,815 | NEW |
| F9: The quick saga | Universal Images | $ 6,600,000 | $ 154,400,000 | 3 365 | -42% |
| The Boss Baby: family business | Universal Images | $ 4,900,000 | $ 45,000,000 | 3,443 | -45% |
| The purge forever | Universal Images | $ 3,700,000 | $ 35,700,000 | 2,725 | -48% |
| A Quiet Place, Part II | Paramount Pictures | $ 2,300,000 | 155 $ 100,000 | -27% | |
| Cruel | Walt Disney Pictures | $ 1,400,000 | $ 83,800,000 | 1,175 | -41% |
| The bodyguard of the hitman’s wife | Lionsgate | $ 1,100,000 | $ 37,000,000 | -33% | |
| Roadrunner: a film about Anthony Bourdain | Focus Features | $ 1,000,000 | $ 1,000,000 | 926 | NEW |
All forecasts are subject to change prior to the first confirmation of Thursday previews or Friday estimates from studios or alternative sources.
* revised upon confirmation in studio of the number of weekend locations
The number of theaters is updated as confirmed by the studios.
For press and media inquiries, please contact Shawn Robbins
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