"Welcome aboard, Mx."
United Airlines announced on Friday that it would now offer non-binary genre options "on all booking channels", allowing travelers to identify themselves as men, women, undisclosed or unspecified, and offering also the option "Mx" alongside Mr. and Mrs. in the user profiles, according to a press release.
The changes come a little over a month after several major US carriers confirmed they would meet a new standard suggested by two trade groups – Airlines for America and the International Air Transport Association (IATA) – before June 1st.
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"United is committed to leading the industry in LGBT inclusion and we are very proud to be the first American airline to offer these comprehensive booking options to our customers," said Toby Enqvist. , customer manager at United Airlines, in a press release. "United is delighted to tell our customers, whether they identify the binary male or female or not, that we are taking the necessary steps to show them our concern while providing additional training to our employees to make us even more comfortable. more hospitable to all our customers and employees. "
United has also confirmed that its employees are being trained to better serve all passengers, including LGBTQ travelers, by learning "preferred pronouns and persistent gender norms". The airline worked alongside the Human Rights Campaign and the Trevor Project – the latter being an organization providing crisis intervention services to LGBTQ youth – to design its training initiatives.
"Together with partner organizations, customers and employees, United will continue its efforts to build the world's most inclusive airline," says United's press release.
The standard proposed by Airlines for America and by IATA aims to allow airlines to easily comply with the requirements of US and foreign laws that passenger information must match that on the identification document used for the flights. trips.
United, American, Southwest, Alaska and Delta have already agreed to adopt the new standard, confirmed USA Today in February.
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The Associated Press contributed to this reportt.