adam neumann wework we ceo company "data-mce-source =" AP / Mark Lennihan photo "data-mce-caption =" Adam Neumann, CEO of The We Company.Adam Neumann, CEO of The We Company.AP Photo / Mark Lennihan

  • WeWork's CEO, Adam Neumann, could try to conclude the "road show" on the IPOs of his company and set the price of this introduction in a few days.

  • Neumann, who is Jewish, hopes to end before the important two-day Jewish holiday of Rosh Hashana.
  • The holidays involve a break from all business and start at sundown on September 29th.
  • The last working day before the holidays is September 27th. Therefore, if he decides to finish before the holidays, WeWork may set the price of his IPO.
  • Read all Business Insider WeWork coverage here.

Despite the lukewarm response brought to the WeWork IPO, which could see the company going public at less than half of its current valuation of $ 47 billion, the company is currently pursuing its bid .

On top of that, he could even hasten to finish his presentations to institutional investors – that is, his road show – and to quote the bid on September 29, reports Bloomberg, citing unidentified sources.

Indeed, the evening of September 29 marks the beginning of Rosh Hashana, one of the most important Jewish holidays of the year. WeWork's founding CEO, Adam Neumann, and his wife, Rebekah Neumann, are Jewish and have publicly discussed the importance of practicing their faith for them. Rosh Hashanah, the Jewish New Year, is a two-day holiday, usually spent in a synagogue where Jews are invited to suspend their activities and turn off their cell phones.

Read more: Coworking startup Convene's CEO worries about the bad press around the WeWork model, which could hurt the entire flex-office sector

If the roadshow and pricing were not completed at that time and that Neumann would become secret, it's not an ideal situation for the executive of a multi-billion real estate company right in part of a multi-billion dollar IPO.

But closing in a little over two weeks can be a big challenge.

Since the company published its financial statements and information to the SEC as part of its IPO, it is under fire from critics. Investors are wary of its money – losing business model; they are worried about its losses and its cash flow; and they worry about governance issues that concentrate exclusive power in Neumann's hands.

WeWork's saw its projected valuation rise from $ 47 billion to under $ 20 billion due to lack of investor interest. And Softbank, WeWork's largest external shareholder, reportedly asked the company to postpone its IPO.

Read more: We took a look at the best WeWork owners. Here is who is most exposed to the fast-growing coworking company, but loses money at the time of its IPO.

WeWork strives to address some of its governance concerns. He added a woman to his board of directors and Neumann returned a controversial $ 5.9 million payment that had been awarded to him for the use of the word "we". But the concerns persist. WeWork's prospectus stated that the company had paid the rent to Neumann and loaned him money and that he had locked the voting control in the company.

WeWork declined to comment, referring to his period of calm.

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