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The news is significant enough that Apple is still preparing a VR headset with powerful AR-focused features for release as early as 2022.
My colleague David Heaney and I have been discussing this possibility for years. Does Apple CEO Tim Cook Really See the Potential of Virtual Reality? Or is he too blinded by the need for a large market to make the investment necessary to bridge the gap to large AR glasses? How smart will Apple’s environmental recognition be? Will the business become self-sufficient, or will it have a system that requires a nearby device to operate? What about an optional connection to a Mac or PC? Will Apple’s headset be able to run Half-Life: Alyx in standalone mode? What benefit will Apple’s internal silicon chips offer? How can Apple compete with Facebook if there is a huge price gap between each company’s offerings? How will Apple differentiate its product? Will the company make exercise an axis of its offer?
Will Apple even track and ship the headset? Is Apple already too late for the game?
The latest reports indicate that Apple is developing a standalone VR headset with powerful AR features and a hefty price tag. However, a lot can change as the device nears its launch window and Apple could still kill the product completely. The company wouldn’t expect to sell many VR headsets in its first iteration, either, and many believe wear-everywhere AR is the biggest market opportunity. Cook may therefore feel the pressure to focus on AR instead. Still, developers need time to develop new experiences for AR, and a VR headset with a good understanding of its surroundings could make that possible. Facebook is already on this path with the Oculus Quest and is attacking the transition from another direction with glasses to come.
Sure Monday, January 25 at 1 p.m. Pacific, Heaney and I will be living in our virtual recording studio to discuss all of this. It will certainly be a lively discussion.
We can play YouTube comments live in our studio so that we can interact with our audience. If you have a good question or comment to add, there’s a good chance we’ll read it live on the show and incorporate it into our discussion. Heaney is in Ireland and I am in the middle of the United States, but we use the latest technology from Facebook to power our studio and interact with each other as if we are in the same room. We have a pretty impressive implementation of Facebook’s hand tracking technology and the software runs entirely in standalone mode. All in all, this will be a fantastic place to discuss what Apple could do better than Facebook.
We would love to hear from you. We’ll be live at the time of the broadcast in the video below, and if you have any ideas to share ahead of the show on Apple and VR, please share them in the comments at the bottom of this Post.
You can listen to the past episodes of the VR download on the podcasting platform of your choice or watch the previous episodes. You can see many of our old archived feeds in our Youtube playlist or even all the livestreams here on UploadVR. And be sure to subscribe to us on youtube to stay up to date with our latest videos.
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