[ad_1]
We do not know exactly what Apple will debut at its major press conference on Monday. A new video streaming product? A TV app and a renovated shop window?
What is clear is that the tech giant will embark on an ever-expanding and growing streaming market.
The video product will compete with the time and money of viewers against some of the largest entertainment companies in Hollywood, who create, promote and launch their own services in 2019.
Two major new streaming services will be launched this year by Disney and WarnerMedia, the parent company of CNN, at AT & T. NBCUniversal will launch its own service next year.
If Apple unveils a new streaming service, it could include shows like Oprah, Spielberg and Witherspoon.
Apple quietly launched new gadgets last week before the event. He introduced his next-generation wireless headphones, as well as a refresh of his iMac range and new versions of the iPad Air and the iPad mini.
Apple's shares rose last week as a result of positive analyst reports and in anticipation of the launch on Monday. The event starts at 1 pm. AND,
The Apple service could offer original programming, including Oprah, Reese Witherspoon and Steven Spielberg.
The competition
There is Disney, who will be presenting his new Disney + service at an investor day on April 11th. The House of Mouse has one of the largest (if not the largest) content libraries in Hollywood: we're talking about "Star Wars", Marvel, Disney Animation, Disney Live Action, Pixar and now, with the acquisition of $ 71 billion of Fox's assets earlier this week, even more content. Disney also has a majority stake in Hulu, giving it an even bigger share of the pie.
Report: Streaming Pay TV as Video Programming Choice for the First Time
WarnerMedia, CNN's parent company, is also launching its own streaming service, which will be available in the fourth quarter of this year. The company's offer will be divided into three levels: an entry-level version focusing on films, a high-end version featuring original programming and blockbuster movies, and a third tier with both a content library and a content library. Licence. Think "Harry Potter", superheroes of DC and HBO.
NBCUniversal is also launching in streaming, but not before next year. His department will host a wide range of content from the company's library, including successful film franchises such as "Jurassic World" and "The Fast and the Furious", as well as hit TV series such as "The Office". ".
Then there is the streaming product of their grandfather: Netflix.
Analysis: Look for Apple to unveil the new video platform, not a clone of Netflix
Netflix has dominated the streaming market for years, thanks to a content strategy that addresses everyone. Reality shows such as "Tidying Up with Marie Kondo", dramas such as "The Crown", award-winning films like "Roma", and franchises that include huge fan groups like "Stranger Things" have all helped Netflix to movies. It has also enabled Netflix to reach 139 million subscribers worldwide.
Not to mention the countless other services – big and small – from Amazon, CBS All Access and others.
The deep pockets of Apple
But Apple is Apple, after all, and its deep pockets, its massive base of iPhone users and its technical expertise could help it find a way to succeed in the world of video streaming.
And there is a good chance that Apple decides to work with other content companies rather than fighting against them.
"The company's televised effort will certainly be ambitious," wrote Josef Adalian, editor-in-chief for the West Coast of New York Magazine's Vulture. "He's definitely competing with Netflix (Hulu, HBO, and Amazon Prime) for Hollywood eyes and talent. But nothing indicates that the company is looking to create a platform for all, such as Netflix. At least not yet. "
[ad_2]
Source link