What is the "contribution margin of the main platform" of Uber?

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It is a proven tradition for technology companies to use a set of technical and technical terms to describe their operations, especially if they do not make a profit.

There is a WeWork "community-adjusted Ebitda" that eliminates expenses such as taxes and marketing. Or you may have forgotten the adjusted consolidated segment operating profit, also known as Acsoi (pronounced ACK-soy), which Groupon briefly used when preparing its initial public offering. (For critics, such measures sometimes equate to "an income without all the bad things.")

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Uber is no exception to the rule by deploying a number of parameters in its new prospectus filed to describe the progress of its core business, despite a loss of $ 1.8 billion last year. If you do not know them, here is a glossary to help you.

"The total value in dollars, including applicable taxes, tolls and fees, carpooling and new trips, Uber Eats meal deliveries and amounts paid by shippers for Uber Freight shipments, in each case without any adjustment for discounts and rebates granted to consumers, earnings of drivers and restaurants, and incentives for drivers. "

  • This is the total dollar amount that Uber receives from each trip, meal delivery or freight shipment, before the delivery person receives a cut and other expenses are not covered.

  • Uber had $ 49.8 billion last year, gross bookings increased by 45% compared to 2017.

  • But the company warned that its average gross bookings per trip would shrink as it broadens its cheaper deals like Uber Pool, its scooters and its "auto rickshaws".

"The main platform is mainly ridesharing and Uber Eats."

"Adjusted net business turnover of the main platform expressed as a percentage of the gross bookings of the latter."

  • It's basically a measure of income. Subtract the driver's or restaurant's gross pay and the benefits of the gross bookings to get the "net income from the main platform". Divide this amount by gross bookings.

  • This is a number that will fluctuate a lot, depending on the size of Uber's driving incentives at a given time. The more incentives society offers to persuade drivers to use its platform, the greater the participation rate.

  • Last year, the company reported a 20 percent take rates for his core business. This falls a little further: Ride Hailing had a catch rate of 22%, while Uber Eats had a rate of 10%.

"Profit (loss) contribution from the main platform as a percentage of the adjusted net income of the main platform".

  • Consider this as a heavy jargon of describing Uber's profit margins for each Uber Eats trip or delivery. Start with the net revenues of the main platform and then remove the costs such as marketing and research and development costs. Take the resulting number, which is the "profit (loss) of contribution of the main platform", and divide it by the net income of the main platform.

  • The company said it has a 9% margin of contribution of the main platform last year, compared to 0% in 2017.

"The number of unique consumers who participated in a ride or new mobility or who received a Uber Eats meal on our platform at least once a month, on average for each month of the quarter."

  • This is the number of individual users who book a ride (via a car, scooter or electric bike) or order a meal via the Uber app at least once a month. This equates to the metric "monthly active user" used by social media companies like Facebook.

  • Uber reported 91 million M.A.P.C.s on December 31, up 34% from 2017.

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