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Netflix propelled "Stranger Things" towards what he described as the greater opening of four days in the history of the platform when the series inspired by the 1980s came back for a third season on July 4th.
Of course, Netflix has forced fans to wait more than a year and a half for new episodes, which could have a link with the monstrous opening.
But the success of the return of "Stranger Things" is also due to a considerable strategic marketing effort within Netflix, which has called on brands such as Coca-Cola, Nike and Baskin-Robbins to help promote the show in channels, such as retail stores, Netflix could not reach itself.
Discover how "Stranger Things" has strengthened Netflix's work with brands like Lyft and Coca-Cola: "Stranger Things" is back. This is how Netflix used brands such as Coca-Cola and Baskin-Robbins as part of a massive marketing campaign to return.
With a Nike collection, custom Coca-Cola cans, Whoppers themes at Burger King, an H & M line of clothing, Lego sets and aromas specially made at Baskin-Robbins, it was almost impossible not to know that "Stranger Things" was coming back.
Find out how Netflix approached Baskin-Robbins for a partnership in the ice cream industry: the "Stranger Things" partnership between Netflix and Baskin-Robbins began with a cold contact on LinkedIn that a leader thought was a joke.
The partnerships were a test for Netflix to see how the public would interact with its original franchises outside the platform and see the Netflix characters associated with brands.
The agreements seem to be paying off for Netflix, as well as for its partner brands, including Coca-Cola.
Discover how Coca-Cola won the third season of "Stranger Things": Coca-Cola was the biggest winning brand of Season 3 of Netflix's "Stranger Things". Here are the other brands that have had considerable momentum.
Netflix was also marketing "Stranger Things", with trailers for the coming season, billboards on the Sunset Strip, spotlights on the platform and 80s-themed carnivals at Coney Island in New York and Santa Monica Pier in California. , among other efforts.
The global campaign shows how Netflix is changing the way it markets its flagship programs and is exploiting new channels, audiences and advertising money with the help of other brands.
Discover how Netflix thinks like a movie studio to exploit more marketing opportunities: How Netflix and HBO open up marketing opportunities for their TV shows that only hit movies usually get
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