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Last month, Apple CEO Tim Cook announced a new direction for his company. Yes, it will still sell iPhones, Macs and AirPods, but it will now focus on what you watch, listen to and read on those devices.
Apple TV Plus, a video streaming service, Apple Arcade, a paid game pack and Apple News Plus, a subscription service to the articles of about 300 magazines and newspapers, is the future of Apple's growth. The company even created Apple Card, a credit card, with a cash back for people who buy products directly to the company.
"For decades, Apple has been creating world-class hardware and software," Cook said. Now he will also attack streaming and gaming services. "It does not look like anything that has been done before."
He even brought the legend of Oprah television on stage to talk about his documentaries and programs planned for Apple.
The question of whether Apple can draw from this overhaul of its business is an open question. Until now, investors are showing cautious optimism, boosting Apple's stock to over 8% since the March announcement.
"Video streaming is not going to save shares of [Apple] if the iPhone market goes down, "said Colin Gillis, an analyst at Chatham Road Partners, in March." Apple remains the iPhone company. "
That's why, when Apple announces its second quarter results on Tuesday, we'll be looking for more clues as to what the future will bring us as the number of iPhones sold between January and March. Certainly, it would be good to take a look at the activity of Apple, in which analysts expect the company to announce profits of $ 11.1 billion. on sales of $ 57.4 billion. But Apple no longer reports the number of iPhones, Macs or iPads sold, which pushes the company to show sales and impressive profits. From here holidays, these results will include its new services.
So far, Apple has not talked much about the status of its existing services. Apple News Plus, which was launched in March for $ 9.99 a month, is the only service made public so far. It is estimated that it reached 200,000 subscribers during the first two days. It's still far short of publications like The New York Times, which had more than 3 million digital subscribers at the end of last year, although Apple does not. only in the beginning. Apple TV Plus, Apple Arcade and Apple Card will not be released until the end of the year.
Look at this:
The 2019 iPhone range could include 2 additional OLED models
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Another thing that could affect Apple's results is an agreement with chip giant Qualcomm, made earlier this month after a series of dramatic battles in court. Qualcomm's technology powers the cellular connections of many phones around the world. The settlement included a payment from Apple to Qualcomm, although we do not know how much, and an agreement between Apple to buy Qualcomm chips.
Some analysts believe that this could result in lost profits for Apple, although the amount remains unclear.
"Investors still do not fully appreciate the strength of the Apple platform," Morgan Stanley analyst Katy Huberty recently wrote in a message to investors.
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