While Coachella was raging, the technology world L.A is planning to live on Mars

"John came to see me and said that he wanted to build a futuristic city in the desert," Rhinehart said. Coincidentally, Rhinehart had bought for $ 3,000 a parcel of land of 3 acres in the high desert, as far as the eye could see, thinking it might be a good place to watch the stars. "When I got there for the first time, I felt like I was on Mars. Being in this plain all alone with the mountains that surround you and the stars above you has a lot of energy. When John said he needed a site, I thought, "Oh, you can use mine for free."