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Some Whole Foods shoppers claim that discounts to Amazon Prime members are worthless, with customers claiming to save nothing by buying hundreds of dollars.
"There is no benefit," said Claudia Cukrov, a member of Amazon Prime who makes her purchases at a Whole Foods store located in Brooklyn, NY, almost all of them. days.
She said that her Amazon Prime membership code, which she scans with every purchase of Whole Foods, has never allowed her to save money. She accused Amazon of using the codes to collect data on what she buys without offering any value in return.
"They are building a full consumer profile on us under the guise of a reduction," she told Business Insider.
Amazon rolled out Prime Rebates for Prime Members at the country's Whole Foods stores last year, about 10 months after its $ 13.7 billion acquisition of the grocery chain in 2017. Discounts consist of weekly rotating promotions on a handful of products, as well as an additional 10% off-sale items.
Read more: Amazon's 10% discount for Premium members now hits all Whole Foods stores
Spencer Somers said he was delighted to learn the new cuts from Whole Foods last year. But nearly a year later, he stopped scanning his Amazon Prime membership code at the Los Angeles Whole Foods store, where he spends more than $ 100 a week.
"I scanned it every time, but it was not worth the savings of less than $ 1," he told Business Insider. "I know how data collection works, they want to see my receipt and all the items I've bought, and if it's not worth saving a lot, it's not worth it. given."
Dozens of complaints filed on social media echo the concerns of Cukrov and Somers.
In a statement to Business Insider, Amazon said the buyers' response to discounts to core members was positive.
"Our premium customers tell us that they appreciate the discounts offered by premium members at the Whole Foods Market.In fact, they have adopted the benefit at one of the fastest rates ever achieved," said a door. -spirit of Amazon. "Since the introduction of Prime Member discounts last summer, Prime members have already saved more than $ 100 million in shopping at Whole Foods Market, and we expect Prime customers to save even more." in the next few months. "
Amazon announced this week that it would cut prices by 20% on hundreds of items and double the number of Prime-Member transactions available to Whole Foods buyers.
Customers should expect more than 300 Prime-Member transactions in stores over the next few months, such as a 40% reduction on asparagus and strawberries and a 35% discount on all Justin brand products, said the company.
Read more: Amazon Reduces Whole Foods Prices by 20% on Hundreds of Articles
Whole Foods shared the news with buyers in an e-mail sent on Thursday with the subject: "Senior members: you have asked for more offers".
"Weekly offers for Premium members are growing, as in the multiplication, as in the larger savings made throughout the store.Harp up almost all the aisles and, boom – you'll find ways to save money", said the email.
With the new discounts, Amazon and Whole Foods seem to be responding to customer complaints. But it remains to be seen if the transactions will win back customers who have already stopped scanning the primary member codes.
"Until now, I only got a discount on an item I bought," said Jean-Michel Boudreault, who said he was doing his shopping at Whole Foods twice a week in New York. "It almost seems like a waste of time to pull the barcode and show it to the cashier every time I shop there."
Here's what buyers say on social media.
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