Whole Foods ‘Will Ensure’ Your Thanksgiving Meal

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Together with Progressive (PGR), the market chain is offering “insurance” in the form of a free $ 35 Whole Foods gift card to customers who “fail to cook a turkey.” The idea was prompted by coronavirus restrictions forcing households to hold smaller gatherings and, in some cases, having inexperienced cooks prepare the stressful multi-course meal.

“As we anticipate more small Thanksgiving gatherings and new cooks tackling turkey prep this year,” Theo Weening, vice president of meat and poultry at Whole Foods, said in a statement. , “The Thanksgiving Turkey Protection Plan allows patrons the freedom of cooking exploration, knowing that all is not lost if their kitchen goes astray.”

To be eligible, customers must purchase a Whole Foods brand turkey from the store between November 11-22. If the end product ends up being overcooked, undercooked, burnt or dry, failed chefs can submit a claim along with a receipt, brief explanation, and photo. to a special website.

Promotion is limited to 1,000 customers and entries must be submitted from Thanksgiving Day until 3:00 a.m. ET the next day. Allocation of gift cards is at the “sole discretion” of Whole Foods.

As in previous years, the Amazon grocer has deals on uncooked turkeys. Prices start at $ 2.49 per pound for non-organic birds, with Amazon Prime members able to save up to 50 cents per pound. Organic turkeys are slightly more expensive.

The pandemic has drastically changed the way Americans plan to celebrate the holiday, with the United States Centers for Disease Control recommending that dinners stay small so they don’t become a big deal. Fewer people at Thanksgiving tables will mean many households will be looking to purchase smaller turkeys.

About 40 million turkeys are eaten each year during the Thanksgiving holiday, according to the National Federation of Turkey, an industry trade group. The group don’t expect that number to change much this year, but the sizes and types of turkeys will, Beth Breeding, spokesperson for the National Federation of Turkey, told CNN Business.

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