Why it was so important for PewDiePie to denounce "subscribe to PewDiePie"



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Felix Kjellberg, aka PewDiePie, at an event in London on October 18, 2015.

Felix Kjellberg, aka PewDiePie, at an event in London on October 18, 2015.

Ben Stansall / AFP / Getty Images

You know that the violence gets worse when a YouTuber has found it necessary to denounce his own subscription. In a video on Sunday, PewDiePie, YouTube's mega star, made this surprising request: "I think it's time to end the move" subscribe to PewDiePie. "It's a late response to the slogan used by a mass murderer in Christchurch, On March 15, New Zealand adopted this sentence, which was adopted more generally by white supremacists and trolls found in the internet, like 8chan, where the shooter was a poster This should however relieve anyone who knows a youngster is a fan of PewDiePie.Here is finally a place to start a conversation about how, sometimes, an "ironic" joke or a meme can become a business card for a movement that wants without irony that so many people die for their religion or race.

If only there was a sharper dividing line between racist racists than we should flee forever and Lolz's 13-year-olds, this world would be easier to live with. But like me, you could have young parents, friends children, or friends of your kids who grew up watching PewDiePie play video games and have fun. If you ask them, you will probably find that many of these young people do not understand why everyone is so angry with poor PewDiePie. Then, if you allow them, they will probably try to explain to you, sincerely, that all these manifestations of anti-Semitism on PewDiePie's YouTube channel were misinterpreted jokes. Unless you're lucky, after explaining that, they will not want to hear anything.

How did we come here? A Swedish player and artist known for his offbeat humor and play videos in the manner of "Let's Play," PewDiePie became the most-subscribed YouTube channel holder in 2013, a position he has Busy until an Indian music channel called T-Series threatens to surpass number of subscribers last year. Although PewDiePie himself is more or less apolitical, these anti-Semitic jokes and the reactions they engendered have earned him support and sympathy in the right-wing supremacist movement. In return, PewDiePie sometimes followed or recommended the content of some people in these communities. In this context, his willingness to make people "subscribe to PewDiePie" in order to keep him at the forefront (thus resisting a non-European and non-white challenge to his dominance) seems to have deeply touched the racist trolls in line, including vandalized a memorial of World War II and another who became the shooter in Christchurch.

The nuances of how an apolitical, racy and racist YouTuber has become a symbol for true racists he disavows are hard to explain to his younger fans. I participated in more than one of these conversations and the result is always a disaster. Online provocative trolls, including right-wingers, have developed a specific trap in which anyone who criticizes racist, sexist or anti-Semitic humor is a hysterical warrior in the name of social justice, who does not leave much of place to help a young person. no one understands the ways "joking" is currently used by extremely serious racists to hijack, camouflage and recruit.

These people, whom PewDiePie described in his video as batting beats in an otherwise positive community of fans, do not paralyze the guy with his "ironic" antisemitic story by accident. When you consume water, do not be surprised that it attracts a group of sharks. But while all of this is perfectly clear to any adult who has paid attention, a frameless young person may find it difficult to understand. This is particularly the case when online racists conduct a propaganda campaign to ensure that these kids stay angry and insane by anything that even vaguely resembles something that a SJW might say.

This is why PewDiePie has risen against the slogan of his own subscription. Not because PewDiePie's hands are clean, but because his willingness to trace the line from mass murder means that there is actually a line. It's not just a joke when the guy who says "subscribe to PewDiePie" continues to kill 50 innocent people. It's no longer a fun game when this same murderer makes the OK sign blink, thus causing gullible people to think that … the OK sign is something that a white supremacist mass murderer could conjure up. Whatever their origins, these jokes are not just jokes and these memes are not just memes. Who uses them now, and why, counts much more than the motives of those who created them.

With his video, PewDiePie has finally recognized the truth: even if you do not personally agree with the killing of people for their race or religion, it is still possible, through your action or inaction, to comfort and to shelter those who do it. If this happens, then as innocent as you feel, you have the responsibility to act. This is not a small thing. It is fundamental to understand the functioning of racism and hatred in our world, knowing that we need relatively little strength to strengthen and thrive – silence here, laughing at a tasteless joke out there , and before you make sure, your YouTube channel: recruit motive for potential genocides. If PewDiePie has accepted this, whatever the delay, the lack of means and partially, it gives the rest of us an opportunity to start talking with his young fans.

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