Why McDonald's turns his driving menu into a device similar to Amazon Alexa

<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "McDonald's (MCD) is in the process of mastering the integration of artificial intelligence into its important driving service. "data-reactid =" 15 "> McDonald's (MCD) is mastering the integration of artificial intelligence into its important driving service.

And investors should welcome the technological infusion.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "In the last six months, the Golden Arches have & nbsp;caught two tech startups& nbsp; this will help make McDonald's menu a giant device similar to Amazon Alexa. McDonald's announced on Tuesday that it has agreed to acquire the Voice-Based Learning technology company at an early stage. The technology of the technology startup means that consumers will eventually send to a machine rather than to a human when they will place the order at a service at McDonald's & # 39; s. "Data-reactid =" 17 "> In the last six months, the Golden Arches have captured two McDonald's technologies, its announced Tuesday to have agreed to acquire the advanced technology company Apprente. technology allows consumers to address a machine rather than a human, when ordering at a McDonald's driving service.

<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "In & nbsp;end of March, McDonald's acquired Dynamic Yield. The technology creates suggested menu items for the steering wheel menu based on time, weather, current restaurant traffic, and current orders. McDonald's plans to bring technology into service in the US 14,000 and up, as well as in Australia by the end of the year. "Data-reactid =" 18 "> At the end of March, McDonald & # 39; s acquired Dynamic Yield.This technology makes it possible to create suggested elements for the menu of the service at the wheel.Hard based on time, weather, current attendance McDonald's restaurants and trend orders are planning to use the technology at 14,000 locations in the United States and Australia by the end of the year.

The technological acquisitions are very logical, say the professionals of Yahoo Finance.

McDonald's driving service accounts for 70% of all of its business. It's more and more important for sales, as more and more people in hurry hate getting out of their cars to get food. The steering wheel drive process must therefore be in place, otherwise McDonald's may return in its dark days of low-volume stores.

"That makes sense, it should help reduce the bottlenecks at the time of ordering," says Peter Saleh, an experienced BTIG foodservice analyst at Yahoo Finance, referring to the purchase by Apprente. Saleh believes this should strengthen consumers' perceptions of McDonald's dining experience. And with that, comes the potential to lead to an increase in visits to the restaurant giant.

In the meantime, Dynamic Yield technology should help increase the average amount that every consumer buys per visit, thinks Saleh.

Keep one step ahead of rivals

First and foremost, the mere acquisition of this technology by McDonald's gives it a competitive edge over other fast food companies. In fact, McDonald's no longer has competitors in advanced technologies, which forces them to develop them themselves or to look for second-tier acquisitions – both expensive and risky.

Saleh says that McDonald's strong financial position allows them to leverage these technology purchases.

More

Even in the absence of service-driving technology, McDonald's has made progress this year in accelerating its busy driving service. The company has reduced the number of menu items and recycled workers to reduce average driving time to 30 seconds. We do not know if McDonald's is already in this magic period, but it is going in this direction.

"We are witnessing periods of absolute slowdown that are dropping almost all of our major international markets, including here in the US," said McDonald's CEO Steve Easterbrook to analysts at the call of the US. second quarter results.

Tech will help do the rest.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Brian Sozzi is an editor and co-host of The first trade at Yahoo Finance. Follow him on Twitter @BrianSozzi"data-reactid =" 40 ">Brian Sozzi is an editor and co-host of The first trade at Yahoo Finance. Follow him on Twitter @BrianSozzi

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Read the latest financial and commercial news from Yahoo Finance"data-reactid =" 41 ">Read the latest financial and commercial news from Yahoo Finance

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