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Our company considers that the $ 750 iPhone XR is the "cheap" version of the iPhone – there is virtually no major smartphone designed for people who do not want or can not to afford devices at $ 1,000. The "cheap" version of Samsung's Galaxy range, the S10e, also costs $ 750.
While flagship smartphones give up the headphone jacks, remove the glasses and use your face as an identifier, the price keeps on rising. The latest iPhone, the iPhone XS, looks great and offers some interesting tips. But $ 1,000? Thousand US dollars for a device that gets may be two years of use, which basically does the same things as the previous model, but in a sexier form factor? It is therefore not surprising that, for the first time since its launch, the number of new iPhones bought by the previous year is lower.
The Pixel 3a is perhaps the best example to date: smartphones do not need to cost so much money. This is the best example of the power of utility design on smartphones – not since Google's excellent Nexus line and the iPhone SE with a smartphone so directly attracted by the huge market of smartphone owners who do not want not the technology (or the price that usually comes with it).
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