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What happened
Actions of Year (NASDAQ: ROKU) jumped when the company announced its support for Apple (NASDAQ: AAPL) AirPlay 2 and HomeKit functionality in the next OS update. Stock prices rose 6.9% on Wednesday afternoon.
So what
Roku first unveiled plans to support Apple’s smart home and digital assistant features at the end of September, but users and investors were left without a launch date at the time. time. Controls for HomeKit smart home and AirPlay 2 media services are currently rolling out to a handful of Roku devices as part of the Roku OS 9.4 update. With this upgrade, iPhone, iPad, or Mac users can share music and pictures directly from their Apple devices to the living room Roku setup.
So far, the Apple-compatible feature set is limited to high-end devices with 4K video capabilities. Updates will roll out in waves, starting with standalone devices, such as Roku Premiere and Ultra, followed by Roku-powered TVs in the coming weeks.
Image source: Getty Images.
Now what
The addition of Apple HomeKit also adds support for the digital assistant Siri, making Roku the first manufacturer of streaming media devices to offer support for all three major assistant services in one. apparatus. Roku hardware offered support for Amazon (NASDAQ: AMZN) Alexa and Alphabetof (NASDAQ: GOOG) (NASDAQ: GOOGL) Google Assistant for years.
Roku’s extended feature set was pre-announced over a month ago, so today’s rollout shouldn’t come as a big surprise. Investors are basically applauding Roku today for following through on an earlier promise.
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